Maria Filó and Rio Open debut collab with tennis bags and scarf. Partnership blends Brazilian fashion and sport in versatile, limited pieces.
First collab with national fashion
Maria Filó, from Azzas 2154 group, teams up with South America’s top tennis tournament, Rio Open. Thus, its first collab with a Brazilian brand emerges. It captures Rio’s light, vibrant soul.
Outcome: two bags and a scarf balancing style and utility. Perfect for courts and daily life.
Versatile tennis bags
Leather and suede model features removable racket cover. Shifts from chic to practical. Canvas version brings casual lightness with ease.
Exclusive scarf reimagines Paisley print with mini racket and tips. Becomes a timeless, charming staple.
Partnership strategy
Under Maria Rita Magalhães Pinto’s creative lead, Maria Filó builds ties with aligned worlds. Its boho DNA links classic and modern to sports.
“The collab translates sport lifestyle and Maria Filó woman’s charm—timeless and free”, says Maria Rita.
“This collab brings Rio Open experience to daily life with beauty and authenticity”, states Marcia Casz, general director.
Where to buy
Limited edition at select Maria Filó stores in SP and RJ. Themed windows in Rio. Pop-up at tournament, February 14-22, Jockey Club Brasileiro.
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