The 35th Minas Trend, themed “Ecos,” takes over BH Shopping from April 14–16, strengthening Minas Gerais as a national fashion hub.
Spring–summer 2027 will showcase the powerful connections that turn ideas into market trends. Embracing the “Ecos” concept, Minas Trend celebrates its role as the “House of the Fashion Industry,” where creativity resonates through store windows, campaigns, and consumer habits.
Last year’s edition gathered over 150 brands—an increase of 54% from the previous season—generating more than R$33 million in business and attracting 5,300 visitors over three days. The results reaffirmed Minas Gerais as a key creative and productive region in Brazil’s fashion landscape.
This upcoming edition focuses on market growth and diversity, featuring women’s apparel, swimwear, activewear, leather goods, accessories, and the Minas Trend Kids space.
Press professionals and digital creators can now apply for pre-accreditation via FIEMG’s official website. The selective process ensures participants are aligned with the fields of fashion, beauty, lifestyle, and creative economy.
Service
35th Minas Trend Edition
Date: April 14–16, 2026
Time: 10 a.m. to 8 p.m.
Venue: BH Shopping – Ouro Preto Floor (BR-356, 3049, Belvedere – Belo Horizonte – MG)
Photo: Press Release
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