Carol Celico’s brand marks four years with its largest store yet at Iguatemi São Paulo and the new “4&counting” collection.
NIINI has opened a new 135m² store at Iguatemi São Paulo, reinforcing its growth strategy and presence in one of Brazil’s most iconic shopping destinations. The opening celebrates the label’s fourth anniversary with a full brand experience concept.
“Choosing Iguatemi for this moment and investing in our largest unit so far is a strategic decision that reflects the brand’s maturity and growth,” says Carol Celico, NIINI founder and CEO.
Designed by architect Marcelo Passarelli, the store features Travertino Silver limestone walls, brushed stainless-steel finishes, and neutral tones with mirrors that enhance the sense of space and highlight NIINI’s minimalist aesthetic.
The new store launch coincides with the debut of the “4&counting” collection, celebrating NIINI’s evolution and timeless approach to fashion. The pieces reflect a lifestyle-oriented perspective rather than seasonal trends.
Today, NIINI is present in over 70 multi-brand retailers across Brazil and operates an e-commerce platform with nationwide delivery.
NIINI Info
Website: www.niini.com.br
Instagram: @niini.sp
Flagship: Av. Presidente Juscelino Kubitschek, 2041 – First Floor
Photo: Divulgação
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