Oriba presents the Oásis collection, a call to pause that highlights natural fabrics, timeless design and sustainable choices.
A call for presence and balance
The Oásis Oriba collection proposes a pause in the midst of routine, combining purpose, lightness and connection to what matters. Filmed in natural landscapes, the campaign reflects a mindset that embraces slow time, conscious choices and a more intentional way of dressing.
The concept invites the public to distinguish mirage from reality and finds in natural fabrics, timeless design and long-lasting quality the translation of this philosophy. Each piece was designed to accompany the pace of summer with calm and clarity.
Pieces that breathe
The brand highlights light forms suited to warm days. The Lona Shorts bring versatility with a straight fit and soft canvas, while the Striped Knit Shirt offers refined comfort. The Striped Linen Knit Polo, crafted without buttons, blends cotton, viscose and linen for a casual yet elegant feel. The Striped Knit Shorts revisit essentials with contemporary appeal.
The collection also incorporates lyocell, a natural fiber made from wood cellulose. Present in shirts, pants and shorts, the material enhances breathability and movement while maintaining the brand’s commitment to sustainable, low-impact fabrics.
A manifesto on time and choice
The launch is framed as a reflection on presence and purpose. For the brand, dressing with intention is a way to honor time and cultivate freedom through conscious choices. “Oásis Oriba presents itself as a real answer in the desert of consumer mirages,” says Wel Sousa, Head of Creation.
Aligned with this vision, the brand reinforces that being an oasis means resisting fast rhythms and seeking meaning in what lasts. “We create clothes that breathe with those who wear them, representing time, durability and calm,” says Gabriel Juarez, Head of Marketing & Planning.
This summer, Oriba invites everyone to find their own oasis and rediscover that even the desert can be fertile. A journey toward shade, fresh fabrics and choices that endure.
Find Oriba near you
Shop online: oriba.com.br
Oriba Jardins: R. Oscar Freire, 978
Oriba Pinheiros: R. Artur de Azevedo, 1284
Oriba Shopping Pátio Higienópolis: Av. Higienópolis, 618
Oriba Shopping JK Iguatemi: Av. Pres. Juscelino Kubitschek, 2041
Oriba Shopping Villa Lobos: Av. Dra. Ruth Cardoso, 4777
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