Prada launches new Infusion de Rhubarbe fragrance in Brazil

Prada Beauty unveils Infusion de Rhubarbe, a new floral fruity Les Infusions fragrance, now available in 100 ml in Brazil.

Infusion de Rhubarbe joins Les Infusions

Prada Beauty introduces Infusion de Rhubarbe Eau de Parfum, the latest chapter in the Les Infusions de Prada collection. The new floral fruity scent explores the duality between vegetal and fruity, sweet and tart, classic and contemporary. Moreover, it reinforces the collection’s concept of signature, skin-like fragrances.

Inspired by rhubarb, the fragrance reflects a playful and vibrant personality. Pink and green, sweet yet slightly acidic, it surprises from the very first spritz. In this way, it highlights the vegetable’s well-known fruity nuances, which challenge expectations and reveal an effervescent, irreverent side.

Signature accord and pink bottle design

Infusion de Rhubarbe is infused with Prada’s exclusive “Esprit d’Infusion” accord, a hallmark of the collection. The scent balances freshness and incisiveness with a delicate and addictive character, creating a second-skin effect. Thus, the fragrance naturally blends with the skin, as if tailor-made.

The pink bottle with matching Saffiano leather cap playfully nods to the starring ingredient. The design evokes a feeling of lightness, freedom and fantasy. Ultimately, it recalls childhood dreams, in line with Prada’s imaginative universe.

Olfactive family: Floral Fruity.

Notes: Green Bergamot, Italian Green Mandarin, Bitter Orange Oil, Rhubarb Accord, Rose Absolute, White Musks and Ambrofix.

Les Infusions de Prada concept

The Les Infusions de Prada line gathers light, sophisticated fragrances inspired by iconic ingredients. Created by perfumer Daniela Andrier under the creative direction of Miuccia Prada and Raf Simons, the collection is composed of unisex scents dedicated to a single note. In doing so, each Infusion magnifies that ingredient in its purest and most modern expression.

Each fragrance reveals its chosen ingredient’s personality in an elegant and contemporary way. The bottles retain Prada’s classic aesthetic, with refined lines and soft colors. Additionally, they balance simplicity, modernity and a touch of eccentricity, reinforcing the brand’s visual identity.

The bottle colors directly reflect the traits of the key ingredient. The fragrances are presented in flacons that express the brand’s essence, uniting radical elegance and cutting-edge craftsmanship. Therefore, the collection embodies Prada’s ongoing reinvention of the dialogue between classic and contemporary.

Esprit d’Infusion and second-skin effect

All Infusions are built around the exclusive “Esprit d’Infusion” accord, a soft blend of musks and citruses. This signature accord enhances and recreates the natural smell of skin, delivering a light and comfortable sensation. As a result, each fragrance achieves the recognizable second-skin effect of the line.

The fusion of “Esprit d’Infusion” with each iconic ingredient allows the scent to interact with the wearer’s personality. Consequently, the fragrance subtly highlights the facets each person wishes to express. The experience becomes intimate and highly personal.

Other scents in the Infusions line

The collection includes Infusion de Gingembre Eau de Parfum, which captures the fresh and lively character of ginger. This citrus woody fragrance comes in a luxurious bottle tinted luminous yellow. The light yellow Saffiano leather cap symbolizes ginger and its vibrant energy.

Olfactive family: Woody Citrus.

Notes: Green Mandarin, Ginger, Geranium and Vetiver.

Infusion d’Ylang Eau de Parfum captures the solar and sensual personality of ylang-ylang. The floral woody scent is housed in a bright yellow bottle that showcases the key ingredient. Meanwhile, the intense yellow Saffiano cap symbolizes the flower’s luminosity.

Olfactive family: Floral Woody.

Notes: Bergamot, Ylang-Ylang and Sandalwood.

Infusion de Vanille Eau de Parfum reveals the mysterious and seductive side of vanilla. The amber woody scent is presented in a brown bottle that echoes the ingredient’s color. In addition, the deep brown Saffiano cap emphasizes its creamy, sensual character.

Olfactive family: Amber Woody.

Notes: Neroli, Bergamot, Vanilla and Angelica.

An emblem of the collection, Infusion d’Iris Eau de Parfum conveys the iconic and luxurious personality of iris. This floral woody fragrance arrives in a soft green bottle with a sophisticated green Saffiano cap. In this way, the design expresses the ingredient’s elegance and nobility.

Olfactive family: Floral Woody.

Notes: Iris Pallida, Neroli Notes, Mandarin and Benzoin.

Infusion de Cèdre Eau de Parfum highlights the elegant and sophisticated side of cedarwood. This woody citrus fragrance is presented in a grey-tinted bottle with a matching Saffiano cap. Thus, the design reflects the strength and magnetism of cedarwood.

Olfactive family: Woody Citrus.

Notes: Cedarwood, Mandarin, Benzoin and Incense.

Infusion de Rose Eau de Parfum reveals the precious and modern character of rose. The floral green scent is housed in a pink bottle with a soft pink Saffiano cap. As a result, it reflects the flower’s natural grace and delicacy.

Olfactive family: Floral Green.

Notes: Rose, Neroli, Mandarin and Galbanum.

In Infusion d’Amande Eau de Parfum, the line explores the voluptuous and contemporary personality of almond. This powdery floral fragrance comes in a blue-tinted bottle that evokes the fusion of the signature ingredient. The soft blue Saffiano cap symbolizes almond’s smoothness in the scent.

Olfactive family: Floral Powdery.

Notes: Tonka Bean, Star Anise, Almond Accord, Sandalwood and Bergamot Notes.

Finally, Infusion de Fleur d’Oranger Eau de Parfum celebrates the luxurious and radiant personality of orange blossom. The floral citrus fragrance is presented in an orange-tinted bottle that recalls the signature ingredient. The light orange Saffiano cap symbolizes the flower and the joyful mood of the scent.

Olfactive family: Floral Citrus.

Notes: Orange Blossom, Neroli and Jasmine Sambac.

Availability and brand context

Infusion de Rhubarbe Eau de Parfum by Prada is available in a 100 ml bottle, with a suggested retail price of R$ 1,399. The launch strengthens Prada’s presence in the Brazilian prestige fragrance market. Furthermore, it expands the Les Infusions portfolio in the country.

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About the L’Oréal Group

The L’Oréal Group has been dedicated to beauty for 115 years, with a unique international portfolio of 38 diverse, complementary brands. In 2024, the group reported sales of 43.48 billion euros and employs more than 90,000 people worldwide. As the global beauty leader, it operates across all major distribution channels.

The company is present in mass retail, department stores, pharmacies, drugstores, hair salons, travel retail, branded retail and e-commerce. Research & Innovation and a team of 4,000 researchers are at the core of L’Oréal’s strategy. Thus, the group works to meet beauty aspirations around the globe.

Reinforcing its sustainability commitment, L’Oréal launched the “L’Oréal for the Future” program. The initiative sets ambitious sustainability goals across the group through 2030. Therefore, the company aims to empower its ecosystem towards a more inclusive and sustainable society.

In Brazil, the world’s fourth-largest beauty market, L’Oréal celebrated 65 years of operations in 2024. The company is one of the beauty leaders in the country, with a portfolio of 22 brands. These include L’Oréal Paris, Maybelline, Garnier, Niely, Colorama, Kérastase, L’Oréal Professionnel, RedKen, Matrix, La Roche-Posay, Vichy, SkinCeuticals, CeraVe, Lancôme, Giorgio Armani, Yves Saint Laurent, Ralph Lauren, Cacharel, Prada, Azzaro, Valentino and Mugler.