Santa Lolla releases a Christmas collection inspired by the Brazilian summer, with four fashion drops.
In 2025, the Santa Lolla Christmas campaign shifts away from Northern Hemisphere imagery to highlight a Brazilian narrative, where family moments, celebrations and gift exchanges meet tropical breezes and the energy of warm summer days. Inspired by the digital movement Brazil Core, the campaign embraces the nation’s lifestyle and the magic of the season.
With the tagline “Santa Lolla turns up the heat this Christmas,” the brand imagines an escape from winter landscapes to a paradise where sea air replaces the cold, skis give way to surfboards and holiday spirit blends with the vibrant Brazilian summer.
The launch is divided into four drops that express lightness and the brand’s fashion identity. The curation ranges from natural weaves and boho references to metallic pieces with shine and stones, reflecting current fashion trends.
The first drop introduces metallic tones, timeless neutrals and classic red. Metallic details stand out, from the toe ring trend to ornaments such as spheres and spikes.
The second drop explores boho aesthetics in a contemporary and refined way. Suede remains central, joined by cork, straw and other textures. Iconic 1970s silhouettes return, including fringe bags and platforms.
The third drop emphasizes holiday spirit through vibrant colors and metallic finishes. Red, gold, silver and bronze dominate, upgrading various sandals and bags. Thong sandals, a major trend of the season, also retorn to the spotlight.
The fourth drop embodies New Year’s Eve glamour with the Shiny Lolla line. Minimalist shapes gain elevated elegance through crystals, stones and metallic finishes in silver and gold. Glamorous mules, flat sandals and handbags complete the celebration mood.
The Santa Lolla Christmas 2025 collection is now available in physical stores and at santalolla.com.br.
Santa Lolla Service
Website: santalolla.com.br
Instagram: @santa_lolla
Address: R. Oscar Freire, 835 – Jardim Paulista, São Paulo – SP, 01426-003
Hours: Mon.–Sat., 10 a.m.–8 p.m.; Sun. and holidays, 12 p.m.–6 p.m.
Phone: (11) 3061-0576
E-mail: atendimento@sac-santalolla.com.br
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