Shop2gether opens the 2026 high‑summer season with Summer Spot in [São Miguel dos Milagres](pplx://action/translate) and four Brazil‑inspired exclusive collabs.
Summer Spot lands in São Miguel dos Milagres
Fashion and lifestyle e‑commerce Shop2gether, part of the Icomm Group, kicks off its High Summer ’26 strategy with Summer Spot. This year’s edition takes place in [São Miguel dos Milagres](pplx://action/translate), one of Brazil’s most coveted beach destinations. The project reinforces the platform’s role as a key reference for summer style in the country.
The initiative presents four exclusive collaborations, all designed by Brazilian brands and developed especially for the e‑commerce. The focus is on national design, handmade techniques and pieces that travel easily from beach to city. Together, they build a cohesive high‑summer narrative.
Tropical destinations as creative script
In this edition, each collab is inspired by an iconic Brazilian tropical destination. The brands translate the energy, landscapes and visual codes of these places into fashion. Fluid silhouettes, natural textures and a soft color palette set the tone.
The destination‑based storytelling guides the entire creative process. Each capsule collection works almost like a postcard turned into garments and accessories. The result is a wardrobe that visually evokes travel memories and summer moods.
August Swim and the dunes of Lençóis Maranhenses
In [Lençóis Maranhenses](pplx://action/translate), August Swim revisits its retro‑inspired aesthetic for high summer. The brand highlights reimagined polka dots, bringing a refreshed take on poá that echoes the curves of dunes and crystalline lagoons. The print returns as a key trend of the season.
The pieces balance vintage references with contemporary cuts designed for beach and pool days. Comfort and elegance guide the silhouettes. The collab reads as a sophisticated, playful tribute to the park’s unique scenery.
La Sirène channels Fernando de Noronha
In [Fernando de Noronha](pplx://action/translate), La Sirène captures the island’s magnetic aura. The collection features sensual, fluid and refined pieces crafted in noble fabrics, with elegant ties and feminine shapes that move with the sea breeze. It merges resort wear with evening sophistication.
The items were created to transition from seaside lounging to night‑time outings. Layering possibilities and subtle shine reflect Noronha’s balance between nature and understated luxury. The mood is effortless yet polished.
Mil Linhas in São Miguel dos Milagres
In [São Miguel dos Milagres](pplx://action/translate), Mil Linhas connects its delicate craftsmanship to the laid‑back rhythm of Alagoas’ coastline. The collab focuses on hand‑crocheted bags, conceived to move seamlessly from beach to sunset gatherings and city strolls. Versatility is at the core of the designs.
Manual textures highlight the value of local artisanship and slow living. Soft shades and intricate stitches translate the destination’s calm, minimalist charm. Each bag works as both accessory and storytelling piece.
Vem Meu Bem in Trancoso
In [Trancoso](pplx://action/translate), Vem Meu Bem draws from the village’s sun‑soaked, creative energy. Elaborate crochet, hand‑tied details and natural textures mirror the mix of rusticity and refinement that made Trancoso a Brazilian summer icon. The collab leans into the boho‑chic vibe of the region.
The pieces were designed for days that flow from beach to the town’s central square and outdoor parties. Color, movement and tactile surfaces define the collection. It celebrates freedom and a joyful approach to dressing.
Launch and delivery options
All four collaborations are already available at Shop2gether, with express delivery for travelers, subject to ZIP code conditions. The Summer Spot campaign strengthens the platform’s high‑summer strategy, anchored in curated design and a premium online experience. The goal is to accompany customers from travel planning to suitcase packing.
About Shop2gether
Launched in 2012, Shop2gether is Brazil’s largest national fashion e‑commerce platform. It brings together established labels, renowned designers and emerging talents, building a strong network of creative connections. The assortment targets multiple generations and style codes.
The platform is a pioneer in premium online service, offering concierge, gift assistant, express delivery and free, hassle‑free returns. With Summer Spot and the new collabs, Shop2gether reinforces its position at the intersection of fashion curation and high‑touch digital service.
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