Tommy Hilfiger teams up with Liverpool FC in a global deal featuring seasonal looks, co-branded capsules and activations across matchdays and campaigns.
Tommy Hilfiger has announced its first-ever partnership with a football club, joining forces with Liverpool FC. The agreement covers both the men’s and women’s teams and will roll out across key moments of the season, from selected matchday arrivals to global campaigns.
As the club’s Official Global Partner, the brand will deliver a seasonal wardrobe built around signature essentials, timeless denim and the “New York” dress-casual line, alongside refined accessories, footwear and co-branded capsules created with the club. Liverpool FC, in turn, will showcase selected Tommy Hilfiger collections through campaigns, specific matchdays and seasonal storytelling.
The partnership also brings head-to-toe outfits for players and key members of the coaching staff. The concept blends the label’s New York preppy heritage with the spirit of Anfield, aiming to spotlight the people and personalities that shape the club.
To introduce the collaboration, players from the men’s squad—including captain Virgil van Dijk, Dominik Szoboszlai, Florian Wirtz, Conor Bradley and Hugo Ekitike—appear alongside Liverpool FC Women stars Gemma Bonner and Leanne Kiernan. Ongoing narratives are set to unfold through seasonal campaigns and culture-led moments linked to football’s biggest stages.
“Throughout my career, I’ve been inspired by the icons, stories and uniforms of sport. I’m drawn to teams with deep fan heritage and values-led narratives, and Liverpool Football Club has an unparalleled history shaped by its people—its belief, resilience and pride,” said Tommy Hilfiger.
“It’s great to see our LFC partnership with Tommy Hilfiger go live. As players, we’re excited to see the collaboration come to life, bringing together fashion, culture and heritage,” said Virgil van Dijk.
“Tommy Hilfiger is a truly iconic name in global fashion, and we’re absolutely delighted to partner with them as they enter club football for the first time. With a long-standing connection to innovative style and a strong sense of community, this partnership is a natural fit,” said Ben Latty, Liverpool FC’s Chief Commercial Officer.
To mark the announcement, what the brand describes as its largest flag to date was unfurled across the Anfield pitch, featuring the co-branded logo. The fabric was donated to the Silly Goose Foundation, founded by Reagan—a participant in the LFC Foundation and a Reds fan since childhood—and will be repurposed into themed pieces to be auctioned to raise funds for the organization.
According to the partners, the initiative was designed for the entire club and its global fan community, bringing together craftsmanship, tradition and authenticity in a modern take on club dressing.
Tommy Hilfiger also points to a long track record of sport-driven collaborations—citing figures such as Thierry Henry, Rafael Nadal and Lewis Hamilton—and frames the Liverpool FC partnership as part of a broader expansion that includes the Cadillac Formula 1® team and the U.S. SailGP Team.
Fans and followers are invited to join the social conversation using #TommyHilfiger, @TommyHilfiger and @LiverpoolFC.
