Tommy Hilfiger unveils “A Hilfiger Holiday” with JISOO

Tommy Hilfiger launches “A Hilfiger Holiday”, a festive campaign starring JISOO, celebrating the modern preppy style.

Tommy Hilfiger introduces the “A Hilfiger Holiday” campaign, starring singer, actress and global fashion icon JISOO, celebrating the most magical season of the year. The campaign blends tradition and modernity in a vibrant, heartwarming narrative.

True to the brand’s essence, the campaign captures the festive spirit through colorful, joyful scenes — snow touchdowns, puppies wrapped in ribbons and surprise guests. JISOO appears in elegant winter looks that combine comfort, femininity and festive sparkle, reflecting her global charm and Tommy Hilfiger’s relaxed sophistication.

“Holidays at the Hilfiger house were full of excitement — nine kids, lots of guests and endless games,” says Tommy Hilfiger. “This campaign captures exactly that feeling. It’s about celebrating with heart and bringing your own style to every moment. JISOO brings iconic pop energy and a festive glow.”

Tradition remixed with modern flair

The Holiday 2025 collection reinvents American classics with a modern twist on traditional preppy holiday wear. Cozy textures elevate rugby polos, varsity jackets and chino trousers, while wool coats, pied-de-poule knits and tweed sets bring sophisticated collegiate charm.

The Tommy Crest returns as the season’s emblem across sweaters, hats and scarves. Meanwhile, the “Tommy’s Cable Knit Shop” features must-have knits in plum, mustard, emerald and the brand’s signature red, white and blue palette.

Special occasion looks balance timeless elegance and modern sparkle, with velvet blazers, pleated midi skirts, lady jackets with gold buttons and embellished accessories. In this way, Tommy Hilfiger reaffirms its commitment to tradition, continuously reimagining the classic with a contemporary touch.

The Holiday 2025 collection will be available on tommy.com, in Tommy Hilfiger stores worldwide and through selected wholesale partners throughout the season. Fans are invited to join the conversation on social media using #TommyHilfiger and @TommyHilfiger.