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Zizi Magalhães blends winter sports and eco-fashion

After winning gold in Italy, Zizi Magalhães embraces sustainability and innovation at Loja de Inverno in Rio’s Leblon district.

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Businesswoman Zizi Magalhães, head of Loja de Inverno in Leblon, Rio de Janeiro, is redefining her management strategy. She sees the future of retail fashion tied to sustainability, support for sports events, and the creation of a market niche focused on quality and innovation.

“Our gold medal in Italy shows that winter sports are here to stay. In 2030, I’ll be supporting the event in the French Alps.” — Zizi Magalhães

Zizi’s career reflects entrepreneurship and forward thinking. She received the Yedda Maria Teixeira Award from the Association of Tourism Ambassadors of Rio de Janeiro for her work in cultural and environmental preservation. She also sponsored the book by navigator Amyr Klink, which became a success story in the publishing market.

Now, her focus is on combining fashion, performance, and environmental awareness. “We want to prove that style and respect for the planet can go hand in hand,” she says.

More information: http://www.lojadeinverno.com.br

Photo: Courtesy

Zizi Magalhães blends winter sports and eco-fashion
Photo: Courtesy
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