Six crispy bacon slices and irresistible Baconese push human limits at Burger King. Starting today, test your resistance to the new The Kings Bacon in epic live streams!
The Kings Bacon: Ultimate Indulgence Unleashed
Burger King® rolls out its premium The Kings platform with three sandwiches that make bacon the star. Picture flame-grilled beef, six crunchy bacon strips, heaps of Baconese, and cheddar cheese tucked into soft brioche buns.
Standouts include the King Duplo Bacon (two beef patties, six bacon slices, three layers of Baconese, four cheddar slices), King Bacon Chicken (breaded chicken breast, six bacon slices, two Baconese layers, two cheddar slices), and King Bacon (one beef patty, six bacon slices, two Baconese layers, two cheddar slices). Plus, a 240g Baconese tub to amp up any dish.
“With The Kings Bacon launch, we reaffirm our spot as the go-to for intense flavor and indulgence, putting bacon and Baconese front and center.”Pedro Barbosa, CMO of Burger King® Brazil
Resistance Test: Live Streams on Instagram & TikTok
Fun kicks off January 22 at 7 PM on Instagram and TikTok (@burgerkingbr). Super slow-motion ingredient loops play nonstop, with surprise Clube BK® coupons for those holding strong.
Drawing from Brazil’s iconic reality TV endurance challenges, it turns temptation into play. Available now at all locations, counter, BK® Drive, and iFood exclusive first week. Prices: King Duplo Bacon from $46.90 BRL ($51.90 combo); King Bacon Chicken and King Bacon from $39.90 BRL ($44.90 combo).
Check the campaign video: https://www.youtube.com/watch?v=N0MdFOOjg6s
Photo: Burger King® Press Release
