Açaí da Barra and Fini Profissional unveil three exclusive açaí flavors made with Beijos, Bananas, and Dentaduras candies.
Açaí da Barra, a reference in innovation and a pioneer of the self-service model in São Paulo State, announces a partnership with Fini Profissional. The brand celebrates ten years of activity with this unprecedented launch.
The result is the first açaí made with Fini. The product combines the creaminess of açaí with the classic candy flavors Beijos, Bananas, and Dentaduras.
The launch marks the beginning of a new sensory journey. The three exclusive flavors deliver intensity, fun, and a touch of nostalgia.
“This partnership celebrates Açaí da Barra’s innovative DNA and reinforces our mission to deliver unique and memorable experiences. Joining Fini Profissional proves that it is possible to be fun, playful, and unique at the same time,” says Everaldo Putti, founder and CTO of Açaí da Barra.
“A partnership like this strengthens our strategy to innovate in the market and surprise consumers beyond the traditional shelf. The Professional Line allows us to expand Fini’s brand presence into new segments and occasions. This partnership with Açaí da Barra clearly demonstrates that,” says Gabriela Guerreiro, Marketing Director at The Fini Company.
The campaign carries the tagline “The surprise that will melt your heart”. The communication adopts a light, youthful, and playful tone.
The launch features themed decoration in all stores. In addition, it includes exclusive visual materials and event activations.
“Strong brands recognize the value of solid partnerships, and having Fini Profissional with us reinforces Açaí da Barra’s credibility in the market,” Putti states.
The partnership ensures the use of the same ingredients and toppings used in Fini stores. This guarantees authenticity in every serving.
Communications involving Fini Profissional do not characterize a collab. They reflect the official use of authorized products in recipes.
