Baly unveils Brazil’s biggest zero-sugar energy line

At Super Rio Expofood 2026, Baly Brasil launches 26 zero-sugar energy drinks, expanding access and reinforcing its innovation strategy.

The nation’s top energy drink brand continues to innovate by listening closely to consumer preferences. The “Baly Zero” movement introduces a full line of sugar-free options: eight flavors in 1L bottles, ten in 473ml cans, and eight in 250ml cans. The new products will debut from March 17 to 19 at Riocentro (RJ) during the SRE Trade Show – Super Rio Expofood 2026, at stand F45.

According to Dayane Titon Cardoso, Commercial and Marketing Director at Baly Brasil, this launch addresses a strong demand for flavorful sugar-free beverages. “We’re listening to consumers and turning that feedback into tangible innovation that continues to democratize the Brazilian energy drink market,” she says.

The doors of Brazilian energy

Designed by architect Juliana Loffi, Baly’s trade show booth embodies the concept “Portas da Energia do Brasil” (Doors of Brazilian Energy). Inspired by the iconic Selarón Steps, the scenography features six symbolic doors, each representing a unique experience of Brazilian vitality. A photo-ready structure shaped like a can invites visitors to step into the immersive Baly universe.

Sustainability also plays a key role, with reusable and modular structures designed for reinterpretation at future trade fairs, reinforcing Baly’s creative and eco-conscious approach.

Market leadership and growth

Baly’s production soared from 205 million liters in 2024 to 550 million in 2025, with projections surpassing one billion liters in 2026. The brand outperformed Red Bull and Monster in several months of 2025, reaching a 34.9% market share in December, according to Scanntech’s ScannShare panel. It now dominates the flavored segment with 80% of sales volume.

Photo: Divulgação