Bauducco renews its partnership with Disney at [Disney Celebra: Um Natal Inesquecível](pplx://action/translate) in [Parque Barigui](pplx://action/translate), Curitiba, offering branded spaces, exclusive products and panettone tastings.
Partnership returns for first “Disney Celebra” in Brazil
On November 17 in [Curitiba](pplx://action/translate), Bauducco®, named Brazil’s most beloved food brand by Instituto Hibou (2025), announced a new chapter in its collaboration with Disney. Together, they bring [Disney Celebra: Um Natal Inesquecível](pplx://action/translate) to Brazil for the first time, at [Parque Barigui](pplx://action/translate) in [Curitiba](pplx://action/translate) (PR). The project aims to deliver a magical Christmas experience for families.
The partnership began at [D23 Brasil](pplx://action/translate) in 2024 and later expanded internationally through [runDisney](pplx://action/translate) and the so-called [bauduquização](pplx://action/translate) of a store in [Disney Springs](pplx://action/translate), Florida. Now, the focus turns to Brazilian audiences, with exclusive branded areas, giveaways, Disney product sales, special show activations and panettone sampling.
“Christmas is essentially a time of magic and emotional connection. The partnership between the two love brands is the perfect expression of this, uniting the enchantment and innovation that drive us. This is a key strategic step that reinforces our presence in moments of celebration and togetherness, now with a fresh look at the entertainment territory,” says André Britto, Bauducco® CMO.
Instagrammable stands and exclusive Disney products
At [Parque Barigui](pplx://action/translate), Bauducco will feature two dedicated stands totaling more than 30 m². Both areas will include [photo opportunity](pplx://action/translate) spots with characters for social media photos, plus media placements running on TikTok and Disney+. The goal is to create memorable, shareable Christmas moments.
At selected times, visitors who post photos taken in the branded space and tag @Bauducco will receive customized Christmas ornaments. These gifts turn the experience into a tangible keepsake for holiday décor. During the event, Bauducco® will also showcase a range of exclusive Disney products with Christmas designs featuring iconic characters.
The line includes Mini Bauducco Chocottone® 80g, Bauducco® Choco Biscuit 80g and Bauducco® Choco Biscuit in a 162g gift box, all sold exclusively on site. The portfolio reinforces the connection between Bauducco’s seasonal offerings and Disney’s storytelling universe.
Open‑air cinema and 70,000+ panettone slices
Bauducco’s Christmas commercial will be shown ahead of every [Disney+ Open Air](pplx://action/translate) session, the free open‑air cinema running from December 5 to 23. This presence strengthens the brand’s link with Christmas emotions in an entertainment setting.
From December 15 to 23, after selected stage shows, audiences will be surprised with slices of Bauducco® Panettone. More than 70,000 slices will be handed out by a team of promoters dressed in the brand’s iconic yellow visual identity. The tasting action turns the event into a multisensory celebration.
Event details in Curitiba
[Disney Celebra: Um Natal Inesquecível](pplx://action/translate)
Venue: [Parque Barigui](pplx://action/translate), [Curitiba](pplx://action/translate) (PR)
Bauducco® participation: December 4–23
Admission: free
[Disney+ Open Air](pplx://action/translate) sessions: December 5–23, free entry
Stage shows: December 15–23 (sold out)
About Bauducco
Founded in 1952, Bauducco® is one of Brazil’s most valuable and consumed brands and a leader in several categories, including toast, wafers, cookies and choco biscuit. The brand is present in 8 out of 10 Brazilian households and was named the country’s most beloved food brand in the Brandlovers study by Hibou. Bauducco is also the world’s largest panettone producer.
Modern and highly industrialized, Bauducco operates six factories and seven distribution centers, supplying more than 200,000 points of sale across Brazil and exporting to over 50 countries. Its portfolio is designed to be part of everyday moments and special celebrations, in Brazil and abroad.