From November 24 to 28, Borelli gives double points on app purchases and 50% off the second gelato in stores.
Gelato Borelli, renowned for its high-quality artisanal gelatos, is celebrating Black Friday with two delicious promotions. Between November 24 and 27, all purchases made through the brand’s exclusive app will earn double points in the Mio Borelli loyalty program, allowing customers to accumulate rewards faster and exchange them for future treats.
Special offer in stores
On November 28, participating stores will offer a unique promotion: when purchasing one cup or artigianale cone, the second of the same product will be 50% off. The initiative celebrates sharing sweet moments or simply enjoying your favorite flavor twice as much.
“On the app, this is a great opportunity for our customers to earn points faster. In stores, Black Friday becomes an experience — a moment to reconnect with the brand and feel the quality of our artisanal gelato,” says Bruna Chaves, Borelli’s Marketing Manager.
Authenticity and craftsmanship
Borelli stands out for its freshly made gelatos and cones, prepared daily before store opening. Using Italian equipment and fresh, natural ingredients, the brand delivers smooth texture and authentic flavor without preservatives. Nuts like pistachios and hazelnuts are roasted and ground in-house at Casa do Sabor Vogliadi Borelli in Cravinhos (São Paulo), ensuring rich flavor and impeccable quality.
With these actions, Borelli reinforces its commitment to craftsmanship, Italian tradition, and innovation — celebrating double happiness this Black Friday.
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