“Your Bite, Your Rules” campaign turns bold orders into new sandwiches available until November 25.
Burger King® and Pepsi® have joined forces in a bold new collaboration celebrating customer creativity. As part of the “Your Bite, Your Rules” campaign, real customer requests inspired three limited-edition sandwiches. The promotion runs from November 10 to 25 at participating restaurants and on the BK® app.
Sandwiches inspired by real orders
The new sandwiches bring to life unusual combinations requested by Burger King® fans:
Big King Jalapeño Ardido: for those who love spice, with extra jalapeños.
Cheeseburger Duplo Piclezudo: for pickle lovers who can’t get enough.
Cheddar Duplo Cebolaço: packed with flavor — and plenty of onions.
Customers can order them individually (from R$ 19.90) or as a combo (from R$ 29.90) in participating stores and via the BK® app. Delivery prices are R$ 24.90 (single) and R$ 34.90 (combo).
Creative campaign
The campaign was created by AlmapBBDO, with outdoor media by Streetwise and digital strategy by Jotacom. It reinforces Burger King®’s playful and daring personality, encouraging customers to customize their meals and try bold flavor combinations.
Service
Promotion period: November 10–25, 2025
Sandwiches: Big King Jalapeño Ardido, Cheeseburger Duplo Piclezudo, and Cheddar Duplo Cebolaço
Prices: R$ 19.90 (single) | R$ 29.90 (combo) | Delivery: R$ 24.90 (single) and R$ 34.90 (combo)
Available at: participating restaurants, self-order kiosks, counters, and BK® app delivery
More info: bit.ly/SeuRangoPepsiBK
