Cacau Show bets on SpongeBob gelato for summer

Cacau Show launches SpongeBob Pineapple and Coconut Gelato and expands its gelato line and 2026 summer promotion.

São Paulo, January 2026 – Cacau Show, the world’s largest fine chocolate chain, is strengthening its portfolio diversification strategy and launching its summer campaign with products specially designed for the hottest season of the year. The main highlight is the new SpongeBob Gelato, Pineapple and Coconut flavor, a refreshing combination that brings together the tropical acidity of pineapple with the creaminess of coconut and white chocolate, creating a fun and distinctive taste for all ages.

“Summer is a strategic opportunity to generate desire, increase average ticket and turn the season into a period of strong results. And there is nothing better than doing this with irresistible launches, created to delight the public,” says Letícia Olimpio, Cacau Show’s product manager.

SpongeBob Gelato leads the summer campaign

The new SpongeBob Gelato reinforces Cacau Show’s strategy of innovating in the gelato category and expanding the brand’s presence in cold consumption occasions, which grow rapidly during high-temperature months. Inspired by one of pop culture’s most beloved characters, the hero product of the season hits stores at a suggested price of R$ 19.99 (Cacau Lovers).

The launch combines emotionally charged licensing with a refreshing recipe tailored for hot days. The mix brings the freshness of pineapple, the creaminess of coconut, the indulgence of white chocolate with a balanced texture and a playful appeal that attracts children, teenagers and adults, reinforcing the brand’s position in the gelatos segment.

Expanded gelato portfolio for summer

Beyond the SpongeBob Gelato, Cacau Show is introducing new products to complement its line and meet different consumer profiles during summer. The laCreme Kids Gelato Box (4 units of 40 g) arrives in a shareable pack with four individual portions, ideal for family moments, gatherings with friends or leisure occasions. Light, playful and developed for both children and adults, it has prices starting at R$ 37.99 (Cacau Lovers).

Another key novelty is the Lemon Pie Gelato, which offers a new flavor balancing acidity and sweetness, a creamy texture and crunchy biscuit pieces. Indulgent and refreshing, it is available from R$ 16.99 (Cacau Lovers) and broadens the range of options for those seeking more elaborate frozen desserts.

Cacau Show’s summer festival also features eight more gelatos, combining bold flavors and quality ingredients, with prices starting at R$ 16.99 (Cacau Lovers):

LaNut Gelato – 70 g | Hazelnut-flavored gelato coated with milk chocolate and hazelnut pieces.

laCreme Gelato – 70 g | Milk chocolate-flavored gelato coated with laCreme milk chocolate.

laCreme Zero Gelato – 70 g | Chocolate-flavored gelato coated with laCreme Zero chocolate with no added sugar.

Cookies’n Cream Gelato – 70 g | Milk-flavored gelato coated with white chocolate and cookie chunks.

Dreams Strawberry Pie Gelato – 70 g | Strawberry-flavored gelato with strawberry sauce and milk chocolate coating with chocolate cookies.

LaNut Pistachio Gelato – 70 g | Pistachio-flavored gelato coated with white chocolate and pistachio pieces.

Dreams Passion Fruit Pie Gelato – 70 g | Passion fruit pie-flavored gelato coated with milk chocolate and chocolate biscuit pieces.

Summer 2026 promotion and brand experience

To further boost gelato sales, Cacau Show is launching the 2026 Summer Promotion, which will award 30 winners with trips to Bendito Cacao Family Resort, the brand’s hotel in Águas de Lindóia. The initiative reinforces the company’s focus on delivering complete experiences that go beyond the store and connect product consumption with the brand universe.

To take part, customers must make purchases above R$ 30.00 including at least one gelato item, register the receipt on the website and enter the draw. The promotion is valid for purchases made between 26/12/25 and 10/03/26 and may be adjusted until the official start of the campaign.

Credit: Divulgação