Cacau Show launches chocolate-covered Wafers and exclusive combos for Cacau Lovers members in a national campaign running through May 17.
Cacau Show, the world’s largest fine chocolate retail chain, has kicked off a national campaign to boost its Biscoiteria (biscuit) line. Running until May 17, 2026, the initiative focuses on trial, repurchase, and sales growth — and features new chocolate-covered Wafers alongside exclusive deals for members of the brand’s loyalty program, Cacau Lovers.
New chocolate-covered Wafers take center stage
The campaign’s standout launch is the new line of Wafers fully coated in Cacau Show chocolate, available in individual portions. Designed to elevate the snacking experience, the products strike a balance between the light crunch of a wafer and the rich creaminess of the brand’s signature chocolate. Promotional flavors in the 80g size include Mil Folhas, laNut Hazelnut, Milk Chocolate, and Pistachio.
The Biscoiteria line is built around contrasting textures — crispy biscuits, creamy fillings, and Cacau Show’s iconic chocolate. The products fit a wide range of snacking moments, from a quick bite on the go to a pairing with coffee or a midday break.
Our Biscoiteria is an invitation to bring a touch of sophistication to everyday life. We work with biscuits that are always fresh and crunchy, and when combined with our signature creaminess, they create a product with exceptional added value.
Lilian Rodrigues, Marketing Director at Cacau Show
Cookies and Covered Biscuits also featured
The campaign also highlights other items in the lineup. Cookies in 120g or 140g packs are available in Milk Chocolate Chips, Triple Chocolate, and Lemon, offering a range of flavor profiles with a satisfying crunch. The Covered Biscuits in 100g shine in Traditional and Speculoos flavors, with a contemporary look that celebrates the combination of crunch, chocolate, and visual appeal.
Exclusive combos for Cacau Lovers members
Registered Cacau Lovers members can take advantage of promotional combos throughout the campaign period. Deals are available in physical stores, the brand’s e-commerce platform, and through direct sales, with benefits activated within 24 hours of registration.
Event Info
- Campaign: Cacau Show Biscoiteria
- Period: April 6 to May 17, 2026
- Channels: Physical stores, e-commerce, and direct sales
- Wafer 80g – 2-unit combo for R$ 26.99 for Cacau Lovers members (Mil Folhas, laNut Hazelnut, Milk Chocolate, and Pistachio)
- Cookies 120g or 140g – 2-unit combo for R$ 31.99 for Cacau Lovers members (Milk Chocolate Chips, Triple Chocolate, and Lemon)
- Covered Biscuits 100g – 2-unit combo for R$ 26.99 for Cacau Lovers members (Traditional and Speculoos)
- Activation: Benefits released within 24 hours of Cacau Lovers registration
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