Eat Asia launches themed drink and dessert to celebrate Cinnamoroll’s birthday from March 6 to April 6, with an exclusive sticker on every purchase.
Cinnamoroll meets gastronomy
March marks the birthday of Cinnamoroll, the beloved Sanrio character known for his cinnamon-roll-shaped tail, long floppy ears, and rosy cheeks. Over the years, this gentle and friendly pup has built a devoted fanbase across the globe and cemented his place as one of Sanrio’s most successful characters, appearing in licensed products, brand collaborations, and themed events worldwide.
To honor the occasion, Eat Asia — the Sanrio-themed restaurant group — is launching a special activation running from March 6 to April 6, 2026 across all participating locations. The campaign features an exclusive menu designed to immerse guests in Cinnamoroll’s soft, whimsical world through a unique culinary experience.
What’s on the menu
At standard Eat Asia locations, two limited-time items will be available during all operating hours. The Cinnamoroll non-alcoholic drink is crafted with lemonade, Sicilian lemon syrup, blue curaçao, green apple syrup, and strawberry bubbles. The cinnamon dessert is a spiral-shaped sweet bread filled with butter, sugar, and cinnamon, topped with cream cheese glaze.
At the Hello Kitty and Friends 2D by Eat Asia unit on Rua Américo de Campos in the Liberdade neighborhood, the drink takes on a special twist: it is prepared with mojito, blue curaçao, lemon juice, lemonade, and bubbles. The dessert there is served alongside a scoop of vanilla ice cream, elevating the experience even further.
The initiative is part of a strategy to connect iconic pop culture characters to immersive dining experiences, deepening fan relationships and creating new engagement opportunities at the point of sale.
Collectible sticker with every order
Every customer who orders any item from the campaign will receive an exclusive Cinnamoroll sticker through a “buy and get” mechanic. The collectible element adds a sentimental layer to the experience and encourages fans to visit during the campaign window.
Items are priced between R$ 19.90 and R$ 39.90 and are available at all participating units during regular operating hours.
Where and when
Dates: March 6 to April 6, 2026
Praça da Liberdade, 145 – Liberdade – São Paulo – SP
Rua Thomaz Gonzaga, 61 – Liberdade – São Paulo – SP
Shopping Vale Sul – São José dos Campos – SP
Shopping Grand Plaza – Santo André – SP
Shopping Internacional de Guarulhos – Guarulhos – SP
Hello Kitty and Friends 2D by Eat Asia – Rua Américo de Campos – Liberdade – São Paulo – SP
Photo: Disclosure
