Coxinha becomes a symbol of affection and modernity as it enters cafés, meetings and new habits.
The Brazilian coxinha has moved beyond bakery counters and now appears in cafés, corporate events and professional gatherings. The snack reflects the demand for simple, emotional and identity-driven experiences.
Data from ABIA shows that the savory food market grew 10% last year. The snacks segment should sustain annual growth of 6.49% until 2029. In this environment, the coxinha stands out as a symbol of refined simplicity.
A snack that evokes memory and comfort
The coxinha strengthens its role in Brazilian comfort food. It evokes memories, brings comfort and now appears in modern settings previously dominated by traditional items like pão de queijo.
“Coxinha has always carried strong emotional power because it represents memory and comfort. What changes is the setting: it moved from the neighborhood bakery counter to spaces once occupied by more traditional products, like pão de queijo,” says Pablo Farias, CEO of Loucos por Coxinha.
A comforting product driving the food service sector
The phenomenon aligns with broader trends in the Brazilian microeconomy. Businesses built on nostalgia, simplicity and cultural identity gain value in a market that moves more than R$ 100 billion per year, according to Sebrae.
The coxinha’s iconic shape reinforces its role as a symbol of this moment. It circulates naturally between formal meetings and informal celebrations, appealing to diverse audiences.
“It is a product that brings people together, sparks smiles and eases formality,” adds Pablo.
In this landscape, the coxinha embraces its new role of connecting generations, contexts and moments. It shows that even serious settings can welcome a touch of flavor and warmth.
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