Croasonho showcases creative menu on Creativity Day, offering sweet and savory options for any moment.
Creativity reflected in the menu
Creativity Day, celebrated in Brazil on November 17, invites people to think beyond limits. Croasonho, a Halipar brand specializing in stuffed croissants, embraces this spirit through a diverse menu with sweet and savory flavors.
The brand offers combinations inspired by beloved Brazilian dishes, using its soft and crisp croissant. Options include strogonoff, barbecue, braised beef, Portuguese style and ribs bbq. The menu also presents hamburgers made with croissant instead of traditional bread.
Fitness options are also available, such as salad served with mini croissant. The menu reinforces Croasonho’s creative identity and appeals to varied consumer preferences.
Exclusive flavors and special collaborations
Desserts include collaborations with major brands, featuring flavors like Nutella®, Alpino®, Negresco®, Prestígio®, Feito com Ninho®, Ovomaltine® and Doce de Leite Havanna®. An exclusive Pistachio Brigadeiro filling also stands out.
According to Innova Market Insights’ “Top food trends 2025”, 43% of global consumers seek unique creations that deliver memorable experiences. Limited-edition products with unusual flavors also show growing interest.
Trends that reshape eating habits
A study by the International Food Information Council identified the rise of “snackification”. It reveals that 56% of people replace main meals with smaller snacks. Another 73% eat snacks at least once a day.
This trend strengthens the presence of stuffed croissants in food courts, aligning with quick and versatile consumption habits.
National and global creative dates
In Brazil, Creativity Day is celebrated on November 17. Globally, the equivalent date is April 21, recognized by the UN as World Creativity and Innovation Day. Both promote innovative solutions to social, economic, environmental, political and religious challenges.
The dates relate to the UN 2030 Agenda, which includes goals for a more sustainable future.
Partnerships that elevate the menu
Croasonho maintains collaborations with Nestlé®, Catupiry® Original, Ceratti®, Coca-Cola®, Danubio®, Havanna®, Heinz®, Hellmann’s® and Ovomaltine®. These partnerships enhance the quality and variety of menu items.
A survey by Guia dos Melhores shows that brand reputation, measured through online reviews and social media, influences the purchase choice of 77% of Brazilian consumers.
About Croasonho
Croasonho, the only Brazilian chain specializing in stuffed croissants, has more than 70 stores across nine states and the Federal District. It operates in street units, food courts, Croa Café and kiosks.
The brand’s signature is its artisanal croissants with crisp exterior and soft interior, available in more than 30 sweet and savory fillings. Croasonho has earned eight Franchising Excellence Seals and one ESG recognition.
About Halipar
Halipar oversees around 400 franchised units of Griletto, Montana Grill, Jin Jin and Croasonho across 24 states. It is one of the largest food franchising groups in Brazil.
Its brands have received several awards, including Franchise of the Year from PEGN in 2022 and Franchisor of the Year from ABF in 2022. Together, the networks sum 66 Franchising Excellence Seals and four ESG achievements.
