Ferrero Rocher launches a new Brazil-produced Christmas campaign, national promo “Dê Seu Toque Dourado” and special activations.
Ferrero Rocher®, the global chocolate brand from the Italian group Ferrero, takes advantage of the festive year-end season to launch its new communication campaign produced in Brazil.
The film, created by agency Talent and produced locally by O2 Filmes, directed by Fred Luz, invites consumers to celebrate special moments even more.
The national communication strategy will span TV, streaming, social media and points of sale, strengthening Ferrero Rocher® as a symbol of celebration and hospitality at Christmas.
“Christmas remains a key moment to reinforce our connection with Brazilian consumers. We want to inspire them to increasingly value special moments alongside friends and family. Celebrating with Ferrero Rocher® means saying that moment truly matters, and that is our invitation: Let’s enjoy the moments and celebrate more!”, says Fabio Pessoa, Marketing Director of Ferrero Rocher® for South America.
The campaign video is available on YouTube at: https://www.youtube.com/watch?v=BBLjc5Jee8s
For the Christmas period, the brand goes beyond the new commercial and invests in experiences and exclusive partnerships that translate and amplify the golden universe of Ferrero Rocher®.
“Dê o Seu Toque Dourado” promotion
For the third consecutive year, Ferrero Rocher® runs the “Dê Seu Toque Dourado” promotion, which combines elegance and celebration.
Since 3 November, consumers can enter to win special prizes by purchasing participating products and registering receipts on the promotion platform.
The promotion will draw 100 iconic Ferrero Rocher® pyramids with 96 chocolates each, 100 exclusive glassware kits from Italian brand Luigi Bormioli and six vouchers worth R$ 5,000.00 in Tok&Stok products.
The grand prize will be a trip to Italy with a companion¹.
To participate, consumers must buy participating products and register receipts at: https://www.ferrerorocher.com/br/pt/xp/toquedourado/
Ferrero Rocher Gift Shop
From 11 to 25 December, Shopping Eldorado in São Paulo will host an exclusive Ferrero Rocher® pop-up store, fully dedicated to the gifting experience.
Visitors can enter daily raffles for a Ferrero Rocher Pyramid and brand products by registering their CPF at the location.
Partnership with Tok&Stok
Beyond the prize vouchers, the Tok&Stok Pinheiros store in São Paulo will feature a special December setup with a Ferrero Rocher® pyramid display.
The activations blend design and celebration, reinforcing the brand’s association with hospitality and connecting Ferrero Rocher®’s refined style to Tok&Stok’s expertise in creating modern, inspiring environments for year-end festivities.
Brunch at Grand Hyatt
In partnership with Grand Hyatt São Paulo and Grand Hyatt Rio de Janeiro, Ferrero Rocher® brings its celebratory touch to one of the world’s most prestigious hotel chains.
In São Paulo, the hotel will serve weekend themed brunches with a menu signed by chef Fernando Welter, who incorporates Ferrero Rocher® into exclusive gastronomic experiences.
In Rio de Janeiro, the brand will be present at the Christmas Eve dinner on 24 December and at the Christmas lunch on 25 December.
Guests at both hotels will also receive Ferrero Rocher® chocolates in their rooms.
¹Suggested use of the prize. See official terms and conditions.
