Gendai refreshes poke line with 3 new bowls

Three new poke bowls land at Gendai, blending ceviche freshness and crispy crunch as the chain updates a fan-favorite line.

In Brazil, poke has become a go-to choice—and it quickly gained momentum with Gendai customers. The Grupo Trigo franchise chain, recognized with ABF’s Seal of Excellence in 2025, is now reshaping the lineup to match shifting tastes and a faster-moving market.

What’s new on Gendai’s poke menu

The brand says the revamp keeps the bowl’s lighter profile while dialing up texture and contrast. The goal is to expand the range without losing the freedom to mix culinary influences and try new combinations.

Three recipes join the menu: Poke Ceviche Salmão Fresh, made with salmon; Poke Ceviche Mix Fresh, combining white fish and shrimp; and Poke Salmão & Crispy Fish, pairing salmon with breaded tilapia for an extra crunchy bite.

The comment comes from Barbara Saddi, Marketing Manager at Gendai, as she points to how the product evolved inside the chain—and how customers increasingly look for freshness, balance, and variety.

Why poke took off in Brazil

According to the brand, poke’s local appeal grew thanks to familiar ingredients and an easy balance of lightness and versatility. The format also makes it simple to tune flavors and textures while keeping the meal feeling balanced.

Barbara adds that poke reflects a diverse palate that welcomes new experiences—and highlights the commercial strength of a lighter product with countless mix-and-match possibilities.

Gendai Vip loyalty program

Gendai also highlights its Gendai Vip loyalty program, offering perks and up to 20% cashback, depending on purchase volume through official channels (in-store and the official website).

More information on restaurants and delivery: https://www.gendai.com.br/

Photo: Disclosure