Go Coffee launches its Christmas campaign “Natal Candy – Presence is the gift”, celebrating affection and nostalgia with exclusive experiences and a Fini collaboration menu.
One of Brazil’s leading specialty coffee chains, Go Coffee introduces its 2025 Christmas campaign, aiming to strengthen emotional bonds among customers, families, and friends. The action is already available in all stores nationwide for a limited time.
The themed menu was developed in partnership with Fini. Highlights include returning favorites from the Candy Frappes line – Beijinho, Banana, Gummy Bears, and Blackberry – along with three new items: the Fini Dentaduras Frappe and two brownie-and-ice-cream desserts topped with Fini gummies (Dentaduras and Banana).
According to cofounder Elói Ferreira, the collaboration is symbolic for the brand. “This partnership with Fini sweetens such a special season. It enhances the customer experience and aligns with our purpose of creating real connections through products and moments that evoke affection.”
In stores, customers can choose from 20 exclusive postcard designs to handwrite messages and gift loved ones. Online, they can create personalized digital cards via the landing page natalcandy.gocoffee.com.br, send them through WhatsApp, and receive a special discount to use in stores.
“This year we were inspired by the nostalgia of old Christmases, when people wrote letters and exchanged cards. That’s the spirit of emotional connection we want to bring back,” says the entrepreneur.
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