Heinz unveils HEINZ Dipper, the first french fry box with built-in ketchup compartment. Innovation eases on-the-go eating and debuts in 11 countries, including Brazil.
Heinz, global condiments leader, tackles a classic issue. Fans spill sauce eating fries while walking or driving. HEINZ Dipper builds ketchup right into the box.
70% of fans have spilled ketchup on the move. 80% considered skipping it due to poor packaging. Simple design prevents mess anywhere.
Heinz Statement
After spotlighting the curious likeness between fry boxes and Heinz’s iconic Keystone globally, we wanted to take the next bold step: redesign the classic fry box to work even better for our HEINZ fans. Nina Patel, Global VP Heinz Brand
Nina Patel highlights the shift. Out-of-home moments rise, like drive-thrus. HEINZ Dipper meets fans on their turf.
Global Rollout
Launch hits 11 countries: Canada, Mexico, Brazil, Germany, Italy, Portugal, Philippines, Thailand, China, Kuwait. Available at select restaurants and stadiums.
It tests growth in “away from home” channels. Bolsters worldwide love for Heinz ketchup.
In Brazil
Packages arrive for limited summer time. Found at Bullguer’s Riviera and Ilhabela spots, while supplies last.
Details and locations at www.heinz.com/heinzdipper
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