Heinz unveils its new Mayonnaise campaign, emphasizing creaminess and flavor that redefine the consumer experience.
With the concept “Heinz Mayonnaise: once you try, there’s no going back”, the campaign plays with the term “Maiomenos”, humorously showing how other mayonnaises are forgotten after tasting Heinz.
The film captures the moment consumers discover Heinz Mayonnaise’s creaminess and flavor, reinforcing that once tasted, there’s no turning back.
Thiago Lopes, CMO of Kraft Heinz Brazil, says the campaign invites the public to try the mayonnaise and reassess habitual choices, highlighting the product’s quality.
Marie Julie Gerbauld, CCO of DAVID, explains that “Maiomenos” shows that trying Heinz is not just changing brands, but raising the standard of flavor.
The campaign strengthens the brand’s presence in the culinary territory, demonstrating how Heinz Mayonnaise transforms everyday recipes and stands out in the category.
The new film will be aired on television and digital channels, with special content and spin-offs over the coming months. )?$/gm,"$1")],{type:"text/javascript"}))}catch(e){d="data:text/javascript;base64,"+btoa(t.replace(/^(?:)?$/gm,"$1"))}return d}