Juice Protein has arrived: Moving’s prebiotic protein juice with 15g of protein and three flavors built for busy days.
Moving announced the launch of Juice Protein, which the brand describes as Brazil’s first prebiotic protein juice. The drink blends juice, 15g of protein per serving, and prebiotics in its formula.
It will be available in three flavors: orange, apple, and grape. The pitch is simple—everyday convenience for people who want performance and health support in one bottle.
Prebiotic protein juice meets the wellness boom
The release lands in the middle of rapid wellness growth. According to the Global Wellness Institute, the global wellness economy totals US$ 6.3 trillion and could approach US$ 9 trillion by 2028.
As a result, functional beverages are taking center stage. Consumers increasingly want less sugar, more functionality, and brands aligned with an active lifestyle.
Why prebiotics are in Juice Protein
By combining juice + protein + prebiotics, Juice Protein targets the next wave of functional drinks. Prebiotics are compounds that feed beneficial gut bacteria.
That support helps balance the microbiome and digestion. Meanwhile, protein can aid satiety and muscle recovery—positioned for people who train, work, and study on the move.
“We noticed many people wanted something between soda and a whey shake—a light, tasty drink that delivers real protein and real functionality.”
Fernando Gorayeb, Moving’s cofounder and co-CEO, says the goal was to create a shelf option that fits real routines. In his view, it works post-workout, but also at the office, on campus, or as a mid-afternoon pick-me-up—with a clear benefit.
With this launch, Moving doubles down on its healthy, functional beverage positioning. The brand is aiming at consumers who value purpose, tangible benefits, and an experience that blends taste, well-being, and an active lifestyle.
Photo: Divulgação
