In “Ki Loucura de Kibon,” consumers can win R$200 in digital credits and compete for R$1 million in gold bars, featuring Narcisa.
Narcisa Tamborindeguy stars in the promotion
Starting November 18, Kibon launches the “Ki Loucura de Kibon” campaign with Narcisa Tamborindeguy. Known for her irreverence, Narcisa adds humor and exaggeration to the “Loucos por Kibon” narrative, marking the brand’s summer season.
Prizes and promotion mechanics
Consumers who purchase any Kibon ice cream and find one of the 1,500 winning units receive R$200 in digital credit. On average, 25 prizes are distributed daily across Brazil.
Winners automatically compete for the grand prize of R$1 million in gold bars. Magnum buyers double their chances of becoming the next millionaire. The promotion runs until January 20, 2026, with the final draw on February 20, 2026.
Campaign story and strategy
The promotion reinforces Kibon’s historical “find it, win it” concept, connecting generations. It is part of the “Loucos por Kibon” narrative, including launches like Cornetto Choco Mix, Fruttare Tangerina, and Fruttilly Pinta-Língua.
The project, developed with agency Bullet, focuses on creativity and entertainment to make ice cream consumption a memorable experience, using humor and Storyselling™️ to strengthen emotional connection with the audience.
More information and full rules at: https://www.kibon.com.br/promocoes.html
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