Kopenhagen launches Panettone Friends, a limited Christmas edition that blends Friends nostalgia and chocolate in a brand experience.
São Paulo, December 2025 – The Kopenhagen Christmas 2025 brings a new product that is set to delight fans of all ages: Panettone Friends.
This limited edition combines Kopenhagen’s traditional flavor and indulgence with the aesthetics and humor of the American sitcom, creating a product that is both a gift and an experience.
“The series, which turned 30 in 2024, now gains an exclusive licensing, turning the hazelnut panettone into a brand experience for fans of all generations”.
Panettone Friends is made with milk chocolate chips and milk chocolate hazelnut cream filling, covered in milk chocolate.
This combination delivers an experience that brings together flavor, texture and sophistication, in line with the brand’s premium positioning.
The launch is part of a marketing strategy that leverages the strength of the Friends franchise, which has a consolidated global audience on streaming platforms.
In Brazil, the series remains among the most beloved and most watched of all time, reinforcing its emotional connection with local audiences.
Historically, licensing deals for the brand generate billions of dollars for Warner Bros., owner of the franchise.
Estimates indicate the series has already generated approximately US$ 4.8 billion in licensing revenues, remaining one of television’s most valuable cultural assets.
Panettone Friends comes in exclusive packaging featuring the iconic peephole frame from Monica’s apartment door.
Consumers can place a photo inside and turn the product into a picture frame, adding an extra layer of emotion and remembrance to the gift.
The surprises continue inside: when the lid is opened, a pop-up reveals the famous sitcom couch with illustrations of the characters.
The experience was designed to surprise from beginning to end, triggering emotional memories and inviting the public to relive iconic moments.
More than a product, Panettone Friends is presented as a true emotional shortcut.
It celebrates the connection between tradition, sophistication and pop culture that, according to the brand, only Kopenhagen can deliver.
“The partnership with Friends allows us to create a Christmas that speaks directly to our consumers, exploring nostalgia and desire in a unique product. It is a way of turning the act of gifting into a memorable experience,” says Pedro Velardo, Kopenhagen’s CMO.
Panettone Friends is part of the brand’s 2025 Christmas line, which focuses on premium products and distinctive experiences.
With this initiative, Kopenhagen reinforces its position as one of Brazil’s leading chocolate brands.
The company presents itself as capable of combining storytelling, design and flavor in an offer that captivates chocolate and pop culture fans.
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Kopenhagen Panettone Friends
More information: https://www.kopenhagen.com.br
