Lecadô launches flavored mates for summer

Lecadô launches a summer campaign with new flavored mate drinks in five versions, highlighting Rio’s lifestyle and lighter beverage choices.

Lecadô is kicking off its summer campaign with the launch of new flavored mate drinks, created to refresh the hottest days of the year with taste and lightness. The line includes tangerine, passion fruit, peach and Sicilian lemon, plus a zero-sugar natural mate option, reinforcing the Rio lifestyle and the search for lighter drinks.

The new flavored mates will be available at the brand’s 31 stores and kiosks in Rio de Janeiro, Niterói and São Gonçalo. The drinks will be served in customized 400 ml cups, priced at R$ 9.99, expanding the network’s menu of refreshing options.

Summer campaign celebrates Rio lifestyle

To introduce the launch, Lecadô is investing in a summer campaign that features special point-of-sale signage, social media actions and influencer activations. The communication highlights the freshness of the drink, its connection with the Rio lifestyle and its appeal to consumers seeking more natural ways to stay hydrated.

According to marketing manager Ágata Russo, the new flavored mate drinks reinforce the brand’s commitment to meeting customers’ preferences. “Our clients are always asking for healthier and more refreshing beverages. The flavored mates meet this demand without giving up flavor, quality or the special way we prepare our products, which are Lecadô’s trademarks,” she says.

The flavored mates can be purchased at Lecadô stores in Rio de Janeiro, Niterói and São Gonçalo, through the Sales Center at +55 (21) 3900-7228, via WhatsApp at +55 (21) 96014-4111 or on iFood. Addresses and phone numbers are available at https://lecado.com.br/lojas.

Lecadô combines tradition and innovation

With 44 years of history, Lecadô is one of Rio de Janeiro’s most traditional pastry shops, known for preserving the flavor of homemade recipes. The products are made with fresh, high-quality ingredients in the brand’s own factory, using semi-handcrafted production methods that blend tradition and innovation.

The menu features a wide variety of cakes, rolls, pavés, jar cakes, sweets and savory snacks, including the best-seller chicken coxinha with cream cheese, as well as mini quiches and croissants. On special dates, Lecadô offers themed lines for Easter, Mother’s Day, Valentine’s Day, June festivities, Father’s Day, Children’s Day and Christmas.

The brand currently has 31 stores and kiosks in Rio de Janeiro, between owned and franchised units, and is also present at events and in the 56 bars of Maracanã and Maracanazinho. More information can be found at https://www.lecado.com.br.

Lecadô service information

Accepted payments: Visa and Master cards, Pix and cash.

Sales Center: +55 (21) 3900-7228

WhatsApp: +55 (21) 96014-4111

All store addresses and phone numbers are listed at https://www.lecado.com.br/lojas

Lecadô store locations

Centro: Rua do Rosário, 167.

Zona Sul: Shopping Rio Sul, Largo do Machado (Galeria Côndor), Botafogo (Rua Voluntários da Pátria, 45) and Metrô Ipanema.

Tijuca: Shopping Tijuca, Shopping 45 and Tijuca (Rua Santo Afonso, 320).

Zona Norte: Norte Shopping, Shopping Nova América, Carioca Shopping, Madureira Shopping, Méier (Rua Dias da Cruz, 111) and Ilha do Governador (Jardim Guanabara, Rua Colina, 60).

Barra e Recreio: Barra Shopping, Shopping Downtown, Shopping Metropolitano, Américas Shopping and Recreio Shopping.

Jacarepaguá e arredores: Shopping Park Jacarepaguá, Freguesia (Estrada dos Três Rios, 271/store D), Taquara (Avenida Nelson Cardoso, 1141), Vila Valqueire (Rua das Rosas, 37/store C) and Shopping Cristal Mall (Camorim).

Zona Oeste: Bangu Shopping, Parque Shopping Sulacap and Smart Campo Grande.

Niterói: Plaza Shopping and Icaraí (Rua Gavião Peixoto, 92).

São Gonçalo: Partage Shopping.