Luiz Argenta winery unveils L.A. Zero, dealcoholized wines and sparklings using groundbreaking Italian technology in Brazil, keeping aromas and sensory identity intact.
The L.A. Zero collection advances Brazilian winemaking. The winery employs precision tech to remove alcohol while preserving structure, freshness and essence.
Italian technology redefines alcohol-free wine
For centuries, terroir and alcohol shaped wine. Now, consumers focus on wellness and mindful drinking. Luiz Argenta invested in research for authentic experiences.
The process blends nanofiltration and vacuum distillation. Nanofiltration separates molecules precisely. Distillation safeguards aromas and prevents oxidation.
Unlike traditional methods, this avoids altering the wine’s character. It launches a fresh category of premium dealcoholized wines in Brazil.
This launch stems from listening to consumers and evolving wine habits. People seek balance without sacrificing pleasure, identity or quality.
Shirley Lorenzzetti, Marketing Coordinator, emphasizes clear communication about the product.
Future wine goes beyond alcohol content—it’s about culture, pleasure and conscious choices.
Executive Director Daiane Argenta underscores the cultural impact of innovation. L.A. Zero broadens access for new audiences and moments, blending enjoyment and well-being.
The line suits those valuing balance, tech and authenticity. It embodies wine beyond alcohol.
