McDonald’s opens the gate to the Upside Down in Stranger Things campaign

The campaign includes brand signs blinking in Brazil and other Latin American countries, references to the series’ opening, digital app experiences, and the São Paulo flagship wrapped in series-themed design.

The special menu features sandwiches with inverted buns: the Stranger Burger Sandwich with 100% beef, and the Stranger Chicken Sandwich with breaded chicken breast, both with maple barbecue sauce, bacon, cheddar, and mayonnaise. The Hawkins McFloat combines Coca-Cola with vanilla milk drink.

Desserts include Walkie Torta with red fruits, Scoops Sundae with strawberry and caramel sauce with spices, and Code Red McColosso with chocolate or caramel sauce, rice flakes, and Biju Black.

The Stranger Things menu will be available from November 25 at all locations via the Méqui app, McDelivery, Drive-Thru, self-service kiosks, or counter, with free iFood delivery for McOferta orders.

McDonald’s launches Stranger Things campaign in Brazil with exclusive menu and immersive experiences in restaurants and digital.

The campaign celebrates the series’ final season, transforming restaurants into Upside Down versions, with arcades, digital experiences, and thematic decor. The official launch is November 25, featuring a film by GALERIA.ag and a special menu nationwide.

“Méqui and Stranger Things share an emotional territory for millions of people. Our partnership combines flavor, 80s references, and nostalgia to create a complete experience for fans,” says Ilca Sierra, Marketing Director of Arcos Dorados Brazil.

The campaign includes brand signs blinking in Brazil and other Latin American countries, references to the series’ opening, digital app experiences, and the São Paulo flagship wrapped in series-themed design.The special menu features sandwiches with inverted buns: the Stranger Burger Sandwich with 100% beef, and the Stranger Chicken Sandwich with breaded chicken breast, both with maple barbecue sauce, bacon, cheddar, and mayonnaise. The Hawkins McFloat combines Coca-Cola with vanilla milk drink.

Desserts include Walkie Torta with red fruits, Scoops Sundae with strawberry and caramel sauce with spices, and Code Red McColosso with chocolate or caramel sauce, rice flakes, and Biju Black.

The Stranger Things menu will be available from November 25 at all locations via the Méqui app, McDelivery, Drive-Thru, self-service kiosks, or counter, with free iFood delivery for McOferta orders.