Milky Moo unveils aBISoluta, milkshake collab with lemon BIS. Refreshing item ties into Mood do Verão, pre-sale starts Jan 12 via app.
Milky Moo innovates for summer. aBISoluta blends vanilla ice cream, white brigadeiro, lemon BIS, lemon juice, Maria biscuit and lemon zest. It delivers citrus profile for hot weather.
The milkshake becomes the season’s star. It balances brand chocolate with freshness.
Launch in two phases
Pre-sale began Jan 12 on Milky Moo app. Available per store stock. Full rollout across network from Jan 15.
Suggested prices: R$ 25 (300 ml), R$ 30 (500 ml), R$ 35 (700 ml).
aBISoluta stems from clear summer consumption trends. The BIS collab shapes our product innovation and experience through the season.
Alice Urbanetto, Milky Moo CMO.
Mood do Verão platform
Mood do Verão structures Milky Moo strategy from January to March. It guides products, franchises, communication and beach activations. More than one-off campaigns.
In 2026, it emphasizes refreshing flavors, tourist spots presence and Praia Limpa campaign. Ensures steady engagement and planning.
Mood do Verão links territory, behavior and brand, enabling consistent Milky Moo action at peak consumption moments.
Artur Antero, Communication and Branding Director at Milky Moo.
Other portfolio flavors
Missy features vanilla ice cream, white brigadeiro, lemon syrup and juice topped with meringue. Esmeralda mixes vanilla ice cream, lemon syrup, juice and cachaça in a caipirinha twist.
Details
Product: aBISoluta (Milky Moo x lemon BIS milkshake)
Pre-sale: Jan 12 on app (https://www.milkymoo.com.br/aplicativo)
Full launch: Jan 15 across network
Prices: R$ 25 (300 ml), R$ 30 (500 ml), R$ 35 (700 ml)
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