Milky Moo launches Pandora Bites and celebrates a pink, flavorful Christmas

Milky Moo presents Pandora Bites for its Pink Christmas campaign, blending flavor, design, and emotional connection in a collectible tin.

Milky Moo expands its holiday season offerings with the launch of Pandora Bites, a bite-sized version of the panettone that won over consumers last year. The product is part of the Ho Ho Moo – The Pink Christmas campaign and will be available starting November 16, 2025 at select stores nationwide.

Flavor, design, and experience

The Pandora Bites come in two coating options: hazelnut chocolate and white chocolate, with milk chocolate chips inside. Each unit is packaged in a custom-designed collectible tin, combining the campaign’s pink visual identity with an elevated consumption experience. Suggested retail price: R$ 99.90.

According to Lohran Soares, CEO and founder of Milky Moo, the launch reflects a broader strategy focused on engagement and customer experience: “Milky Moo’s Christmas is more than a date; it’s an experience. Each mooner connects with the brand through flavor, gifting, and the emotion of belonging to this moment.”

Emotional connection and lifestyle branding

Artur Antero, Communication and Branding Director, highlights that Pandora Bites embodies the emotional connection between the brand and its consumers. “Pandora Bites captures the taste of memory, linking consumers to Milky Moo’s emotional identity and merging nostalgia with a contemporary experience.”

This release positions Milky Moo as a lifestyle brand that integrates product design, storytelling, and sensory experience. The initiative strengthens its presence in the seasonal market, with strong potential for social media engagement and the collectible appeal of the Ho Ho Moo campaign.