Patties ends 2025 with expansion, collabs, and an average of 200K burgers sold per month in São Paulo.
Combining product, branding, and digital culture, Patties strengthened its presence in São Paulo throughout 2025. The burger chain closed the year averaging more than 200,000 burgers sold per month, driven by expansion, collaborations, and a strong focus on customer experience.
Since its beginning, Patties has stood out for its disruptive approach, aligning closely with consumer behavior and social media trends. This strategy turned it into a case of engagement and desire. In 2025, this synergy resulted in strategic partnerships and limited-edition dishes, reinforcing its position as a leader in food service innovation.
“We live in a fast-paced world full of competition for attention. If your brand doesn’t play the game with stories and actions, it loses relevance,” says Henrique Azeredo, Patties’ founder and CEO.
Partnerships and collabs
Highlights of the year included collaborations with OXXO convenience stores, introducing new snacks and sauces; with Camelo Restaurant, which hosted special dinners featuring Patties’ strogonoff; and with Coca-Cola FEMSA, offering exclusive collectible pins.
Another hit was the Patties Legends campaign, celebrating U.S. icons like Five Guys, In-N-Out, and Shake Shack. It sold over 45,000 combos in three months, exceeding expectations.
At CCXP25, Patties launched the Epic Burger, created exclusively for the event, strengthening its connection to pop culture and entertainment audiences.
Stores and expansion
In September 2025, Patties opened a new location at Guarulhos International Airport, Terminal 2, operating daily from 6 a.m. to 11 p.m. Designed by Ohtake Architects, the space combines gastronomy, design, and entertainment.
The branch introduced an exclusive breakfast menu with espresso, cappuccino, macchiato, orange juice, and sandwiches like Grilled Cheese, Ham & Cheese, and Eggie (egg, hash brown, and bacon).
The Brooklin store, the brand’s first “tiny window,” was also renovated to include indoor seating and a more comfortable experience.
Service
Patties: R. dos Pinheiros, 476, Pinheiros, São Paulo – Mon–Thu 12 p.m.–10 p.m. – Fri–Sun 12 p.m.–11 p.m.
Patties: R. Flórida, 1420, Cidade Monções, São Paulo – Mon–Thu 12 p.m.–10 p.m. – Fri–Sun 12 p.m.–11 p.m.
Patties: Av. Piracema, 669, store 133 – Tamboré, Barueri – SP – Mon–Sat 11 a.m.–10 p.m.; Sundays and holidays 2 p.m.–8 p.m.
Patties: Rod. Hélio Smidt, no number – Airport, Guarulhos – SP, Terminal 2 – 6 a.m.–11 p.m.
Photo: Divulgação
