Pipó partners with Monica’s Gang for the first time, featuring Mônica and Cebolinha on collectible gourmet popcorn packaging.
The Brazilian gourmet popcorn brand announced a limited-edition collaboration with MSP Studios, marking the first time Pipó features characters on its packaging. This launch honors Mauricio de Sousa’s creative legacy and highlights the brand’s commitment to Brazilian culture and storytelling across generations.
“Monica’s Gang is part of our nation’s DNA. This union goes beyond a product; it’s a celebration of our cultural richness.” — Adriana Lotaif, Pipó CEO
Flavors with personality and heart
Each product reflects the essence of its character: Cebolinha inspires the Onion & Parsley flavor, while Mônica takes the spotlight with Candy Apple, symbolizing her sweetness, strength, and the signature red dress beloved for decades.
According to Adriana, the creative process was “fast, collaborative, and intuitive,” involving tastings and refinements until the team and MSP reached the perfect balance for the final design.
A tribute to Brazilian culture
Beyond a brand partnership, the Pipó + Monica’s Gang edition celebrates storytelling, nostalgia, and emotional connections. The playful collectible packaging invites fans to share joyful moments inspired by iconic childhood memories.
The special edition is available now at https://www.pipogourmet.com.br“>www.pipogourmet.com.br and at major retailers nationwide. More content and activations can be found on @pipogourmet and @turmadamonica.
Photo: Publicity
