Pizza Prime, Brazil’s largest pizza chain, has launched a special edition pizza box honoring Chorão, lead singer of Charlie Brown Jr., in partnership with Chorão House, an exhibition dedicated to the artist’s legacy.
Song written on a pizza box
Nearly 30 years ago, Chorão wrote the lyrics of “Proibida Pra Mim,” one of Charlie Brown Jr.’s biggest hits, on a pizza box. The special edition celebrates this iconic moment and reinforces Pizza Prime’s emotional connection to pop culture.
Distribution and format
The special edition will have an estimated distribution of 150,000 boxes nationwide, available in all stores until January 2026. The edition is designed for large pizzas (35 cm) in an octagonal format.
Brand recognition
Gabriel Concon, founder and CEO of Pizza Prime, highlights that celebrating a song created on a pizza box reinforces authenticity and emotional connection with customers.
About Pizza Prime
Founded in 2011, Pizza Prime is Brazil’s largest pizza chain, with over 80 units across 11 states. The brand offers long-fermentation pizzas, vegan options, and innovative sweet flavors such as cookies & cream. It has a concept store in Indaiatuba (SP) and a Central Kitchen in Santana de Parnaíba (SP).
