Rar Gastronomia brings back its Italian imported panettone line for 2025, featuring four artisanal flavors from Fraccaro.
Panettones return to the catalog to strengthen holiday revenue
With the holiday season approaching, Rar Gastronomia – a business unit of RAR Agro & Indústria – is once again investing in the sale of panettones to expand its product portfolio and increase revenue in the final stretch of 2025. The product line, which enjoyed strong acceptance in previous years, now returns with renewed relevance.
The panettones are imported directly from Italy and produced by Fraccaro, a traditional company founded in 1932 in the Veneto region. The collaboration brings together Italian artisanal excellence and the premium quality that defines Rar Gastronomia.
Italian tradition and natural fermentation
Crafted using slow natural fermentation — a process that can reach up to 48 hours — the panettones offer a soft texture, rich aroma and unmistakable flavor, hallmarks of this iconic holiday treat.
“Our essence is deeply rooted in the Italian origins that have inspired us since our foundation. Bringing Fraccaro panettones to Brazil strengthens this connection with Italian culture and gastronomy. By importing these products, we reaffirm our commitment to quality, authenticity and flavor, especially during such a symbolic time of the year,” says Sérgio Martins Barbosa, CEO of RAR Agro & Indústria.
Flavors available in 2025
- Chocolate Drops with Rum: Made with dark chocolate, rum, honey and Madagascar vanilla, featuring 48-hour natural fermentation and aromatic, airy dough.
- Limoncello: Italian panettone filled with limoncello cream, based on a traditional Milanese recipe and best stored in cool, dry conditions.
- Chocolate Drops: Artisanal panettone made with natural sourdough (massa madre), light texture and generous dark chocolate pieces.
- Traditional: Prepared with honey, Australian raisins and candied citrus peel, and fermented for 36 hours.
