Brazilian sparkling wine leader Salton launches the campaign “As Light as Each Day Deserves”, highlighting the expansion of its Zero Alcohol Line in 23 states across Brazil.
The campaign emphasizes the brand’s commitment to inclusive consumption, offering freshness, flavor, and worry-free enjoyment so everyone can celebrate everyday moments without alcohol.
“We want everyone to toast, without exceptions. Living well can be simple, light, and natural, and everyone can celebrate life their own way,” says Luciana Salton, executive director of the winery.
The campaign launches during the year-end celebrations, highlighting that the Zero Alcohol Line allows everyone to participate in festivities without sacrificing taste and lightness.
The line recently expanded with Salton Zero Alcohol Rouge, made from a blend of red grapes, and Salton Zero Alcohol Tropical Blend, combining white grapes with a light fruity profile inspired by tropical fruits.
These new labels join the already known Salton Zero Alcohol Low Calorie, Moscato, and Rosé, providing options for different consumer profiles and democratizing celebrations.
Learn more about Salton Zero Alcohol Line at http://www.salton.com.br/linha/zero-alcool“>www.salton.com.br/linha/zero-alcool.