On March 27, Octávio House gathers 30 São Paulo wineries — including award-winner Terras Altas — in a free wine tourism event backed by the state government.
São Paulo’s wine scene is stepping into the spotlight. The First São Paulo Wine Festival brings together 30 wineries under one roof at Octávio House, in the upscale Itaim Bibi neighborhood. Visitors can taste and purchase bottles directly from producers — a rare chance to meet the people behind the labels.
A Government-Backed Wine Tourism Push
The festival is organized by the São Paulo State Government as part of the Rotas do Vinho de São Paulo (São Paulo Wine Routes) program. The initiative maps wineries into tourist itineraries — known as eno-destinations — to develop regional wine tourism, support local economies and put São Paulo on the global wine map.
The program also supports tourism infrastructure and fosters partnerships between wineries, restaurants and hotels to deliver authentic experiences for visitors. More information at www.rotasdovinho.sp.gov.br/rotas
Thirty Wineries, One Destination
Participating producers include established names such as Guaspari, Ferreira, 1300 Estate, Merum, Bonventi and Lattarini. Guests who make purchases on site will receive an exclusive gift: a premium acrylic wine glass.
Terras Altas: Putting Ribeirão Preto on the Wine Map
One of the most anticipated participants is Terras Altas Winery, based in Ribeirão Preto, in the São Paulo interior. Founded with a mission to champion Brazilian terroir, the winery uses a double pruning technique that allows winter harvesting — a method that yields grapes with higher aromatic concentration and remarkable balance.
Terras Altas has earned international recognition at prestigious competitions including the Decanter World Wine Awards, the Concours Mondial de Bruxelles and the Brazil Wine Challenge. At the festival, two standout labels will be available for tasting and purchase: Entre Rios Syrah and Cabernet Sauvignon Amplitude 25.
Terras Altas was founded with the mission of championing Brazilian terroir and revealing the potential of viticulture in the São Paulo interior.
Beyond its award-winning wines, Terras Altas has also built a reputation as a full wine tourism destination, offering guided tours, tastings, a restaurant and immersive experiences combining wine, gastronomy and nature.
Event Info
- Date: March 27, 2026
- Hours: 11 a.m. to 6 p.m.
- Venue: Octávio House — Avenida Brigadeiro Faria Lima, 2996, Itaim Bibi, São Paulo, Brazil
- More information: www.rotasdovinho.sp.gov.br/rotas
