Spoleto sells 128,000 plates in 12 days, marking the best result in the campaign’s history.
Spoleto, Brazil’s leading Italian food franchise and part of the Grupo Trigo, achieved its best performance ever in the 2025 edition of its traditional Plate Campaign. With the theme “Italian Summer”, the collection captivated consumers and quickly sold out several designs.
Over just 12 days, the brand sold 128,342 plates, representing 54% of all units produced and a 90% increase compared to 2024, when 67,519 plates were sold in the same period.
“The result reinforces the campaign’s position as one of the most anticipated by our consumers and one of the most successful in our market segment. This year, we broke last year’s record,” says Rafael Pardo, Spoleto’s Brand Director.
The most sought-after designs included Costa Amalfitana (22%) and Tempo Di Vivere (19%), both created by Viviane Campos, as well as Gusto di Mare (17%) by artist Guilherme Aires.
“The campaign exceeded all expectations. We knew the public was eager for the 2025 collection, but seeing such expressive results so quickly was truly surprising,” Pardo adds.
The brand’s loyalty program offers up to 20% cashback depending on purchase volume through official channels. More information is available at: www.spoleto.com.br.
Gostou do nosso conteúdo?
Seu apoio faz toda a diferença para continuarmos produzindo material de qualidade! Se você apreciou o post, deixe seu comentário, compartilhe com seus amigos. Sua ajuda é fundamental para que possamos seguir em frente! 😊