Taco Bell, the California-based fast-food chain inspired by Mexican cuisine, opens its first store in Campo Grande at Shopping Norte Sul Plaza on Monday (24). The store investment was R$ 1.7 million and expands the brand’s presence in Brazil’s central-west region.
Expansion strategy
With nine years in Brazil, Taco Bell has over 30 restaurants across São Paulo, Rio de Janeiro, Paraná, Goiás, and the Federal District, focusing on shopping centers and high-traffic urban areas.
Experience at the new store
The 69 m² store features the brand’s latest architectural concept, combining urban, youthful style with a relaxed Californian identity. The space serves both dine-in and delivery customers for an immersive experience.
Menu and promotions
The menu includes tacos, burritos, quesadillas, and desserts such as sweet nachos and Kit Kat mini burritos. Vegetarian options allow swapping meat for beans. For the opening, the first 100 customers from 12 PM will receive a special brand kit.
Service Taco Bell Campo Grande
Address: Shopping Norte Sul Plaza (Av. Ernesto Geisel, nº 2300, Jockey Clube)
Opening hours: Monday to Sunday, 11 AM to 9 PM
