For just R$14.90 extra, customers can take home exclusive ocean-themed collectible dinnerware during Vivenda do Camarão’s Easter campaign with Amstel.
Brazilian seafood chain Vivenda do Camarão is turning Easter 2026 into a full sensory experience. In partnership with Amstel, the brand launched a limited-time campaign running from March 26 to April 5, combining exclusive menu items with four collectible ocean-themed ceramic plates — available while supplies last.
The mechanic is straightforward: order one of the participating dishes paired with a 500 ml or 700 ml Amstel draft beer, add R$14.90, and walk out with a beautifully designed keepsake plate. The four designs draw inspiration from the sea floor, making them a natural fit for a brand built around shrimp and seafood.
What’s on the menu
Two new fish-based dishes were developed specifically for the campaign, alongside two fan-favorite shrimp options:
- Breaded tilapia with Alfredo sauce, served with rice and potato chips
- Grilled tilapia with three-cheese sauce, served with rice and shoestring potatoes
- Shrimp parmigiana with rice and potatoes
- Breaded Mediterranean shrimp with mushrooms and shoestring potatoes
A meal that stays with you
Rodrigo Perri, Co-CEO of Vivenda do Camarão, explains the thinking behind the campaign:
“Easter is a special moment of celebration with family. That’s why we designed an initiative that combines great food, a well-known brand partnership, and a beautiful collectible that extends the experience well beyond the meal.”
Perri also emphasizes the broader strategy at play. “We want to surprise our customers with experiences that go beyond the plate. Collectible items build an emotional connection with the brand and make every visit more memorable,” he adds.
Sérgio de Souza Carvalho Jr., Head of Marketing at Grupo Vivenda do Camarão, highlights the aesthetic dimension of the collectibles. “The marine-inspired designs allow customers to own a beautiful set of plates at home that evoke the seafood and shrimp dishes served in our restaurants — a lasting reminder of the distinctive flavors that Vivenda do Camarão and Amstel deliver together,” he said.
Four decades of seafood culture
Vivenda do Camarão was founded on June 12, 1984, by Fernando Perri in the Moema neighborhood of São Paulo. The origin story is memorable: blocked from exporting shrimp, Perri pivoted and opened a restaurant to serve the surplus — and customers loved it. The concept quickly spread to Jardins and later to Morumbi Shopping, where the brand debuted Brazil’s first fast-food restaurant specializing in shrimp dishes.
Since 1997, Vivenda do Camarão has operated as a franchise, expanding nationally. Today, the group operates in both the fast food and supermarket retail segments, with a strong presence in the rotisserie sections of major grocery chains across Brazil.
Event Info
- Campaign: Vivenda do Camarão Easter with Amstel
- Dates: March 26 – April 5, 2026
- How to participate: Order a participating dish + Amstel draft (500 ml or 700 ml) and pay R$14.90 for the collectible plate
- Availability: While supplies last at participating locations
- More info: https://www.vivendadocamarao.com.br
