O Boticário launches Brazil’s first cosmetic line designed for the menstrual cycle, with five practical self-care steps for every phase.
Talking about menstruation remains a taboo for many. A 2025 Parents.com study found that 62% of teenagers learned to feel ashamed of their period, while 73% feel pressured to hide their pain. In Brazil, a proprietary study by O Boticário with 1,200 women aged 14 to 65 revealed that 69% of young women aged 16 to 24 experience cramps and PMS. Despite this, the majority still rely primarily on medication rather than self-care.
The brand’s response is the Cuide-se Bem Cereja de Fases line — certified by Mintel Group Ltd as the first Brazilian body cosmetics line developed for the menstrual cycle. Here are five steps to make it part of your daily wellness routine.
1. Slow down without guilt
Hormonal shifts affect energy, mood, and motivation. Turning your shower into a more mindful, sensory experience is an accessible first step. The Antioleosidade Liquid Soap cleanses without drying while controlling oiliness on both body and face — a common concern in certain cycle phases. The Bar Soap delivers a creamy lather and a velvety skin feel.
2. Use massage to ease discomfort
Cramps, lower back pain, and heavy legs are among the most frequent cycle symptoms. After your shower, apply products using circular movements on the abdomen or lower back. The TPM Thermal Body Oil delivers a “hot water bottle” warming effect without leaving the skin greasy. The Relaxing Body Cream with arnica extract helps relieve fatigue and body aches, especially in the back, legs, and feet.
3. Adapt your skincare to hormonal changes
Hormonal fluctuations show up on the skin. The Anti-Oiliness Liquid Soap works as a 2-in-1 cleanser for face and body, balancing shine and smoothing texture. The Acne Drying Patch, shaped like little cherries, speeds up blemish healing in a practical and playful way.
4. Scent as a wellness tool
Smell is directly linked to emotion. The line’s fragrance features a fruity floral oriental profile with a white chocolate base, developed with neuroscience support to promote comfort and warmth. Re-applying the Body Splash throughout the day works as an emotional micro-break on difficult days.
The fragrance was developed with neuroscience support — a fruity floral oriental scent with a white chocolate base — designed to bring a feeling of well-being and comfort.
5. Build your self-care kit
Keeping a small kit in your bag helps reduce insecurities and increases your sense of control. The Intimate Spray features a hypoallergenic, gynecologically tested, prebiotic formula with a dry-spray, refreshing finish. The Cereja de Fases Pouch keeps everything organized and within reach at every phase.
Where to find
Moisturizing Body Lotion 400 ml — Suggested price: BRL 74.90
Moisturizing Body Lotion 200 ml — Suggested price: BRL 54.90
TPM Thermal Body Oil 110 ml — Suggested price: BRL 57.90
Relaxing Body Cream 200 g — Suggested price: BRL 69.90
Anti-Oiliness Liquid Soap 200 ml — Suggested price: BRL 52.90
Bar Soap Set 4 x 80 g — Suggested price: BRL 36.90
Body Splash Cologne — Suggested price: BRL 92.90
Intimate Spray 75 g — Suggested price: BRL 44.90
Acne Drying Patches — Suggested price: BRL 43.90
Cereja de Fases Pouch — Suggested price: BRL 59.90
The full line is available at all O Boticário physical stores in Brazil, on the brand’s e-commerce platform, on the app (Android and iOS), through resellers, and via WhatsApp at 0800 744 0010. Find a reseller at https://encontre.boticario.com.br/
Photo: Divulgação
