Caffeine shampoo fights hair loss and biomimetic toothpaste repairs enamel: German 120-year innovation debuts exclusively at RD pharmacies, Brazil’s top health chain.
Strategic alliance shakes up market
The Dr. Wolff Group, with 120 years of legacy across 69 countries, picks Brazil as its Latin American launchpad. It partners exclusively with Raia and Drogasil pharmacies under RD Saúde, boasting over 3,400 stores and digital dominance.
Six products from Alpecin and Bioniq target hair loss and oral health. Prices start at R$49.99 and R$89.99.
Our edge is crafting products for real consumer pains, blending proven science and innovation.
Eduard R. Dörrenberg, Dr. Wolff CEO, eyes Brazil’s boom. In 2024, they filed seven new patents and gained five approvals.
Alpecin: Caffeine powers roots
Alpecin, Germany’s top men’s hair care brand, delivers the world’s first caffeine shampoo. Its patented complex hits roots, curbing hereditary hair loss for 24 hours.
Brazil lineup: Caffeine Shampoo C1, Black Edition, and Caffeine Liquid. They extend hair life cycles.
Bioniq mimics enamel for stronger teeth
Bioniq packs 20% biomimetic hydroxyapatite (HAP), the mineral in 97% of natural enamel. It mends micro-cracks, eases sensitivity, and whitens safely – a fresh breakthrough in Brazil.
Lineup: Bioniq Repair, White Filler, and Repair Tooth Milk, from R$49.99.
RD Saúde’s CEO Renato Raduan says: “It bolsters our self-care push with top-tier brands.” Dr. Wolff, with €491M revenue in 2025, aims to make Brazil its No. 2 global market in a decade.
Photo: Press Release
