At the Italian fair, Amend presents its haircare lines and aims to expand its reach across key international markets.
Brazilian high-performance haircare brand Amend joins Cosmoprof Worldwide Bologna 2026 from March 26 to 29. For the eighth consecutive year, it participates alongside ApexBrasil, strengthening its global expansion strategy.
With over 30 years in the industry, Amend operates in more than 20 countries. The brand invests in formulas tailored to local climates, regulations, and hair types, aiming to reinforce existing markets and develop new partnerships in Europe, Latin America, Africa, and the Middle East.
At the event, the company highlights signature lines such as Millenar Óleos Árabes, Curls, Millenar Óleos Marroquinos, Luxe Creations Blonde Care, and Expertise Marula, as well as essentials like Protein, Shield, and Acidifying products designed for diverse routines and needs.
“Brazil has one of the greatest diversities of hair types in the world, which requires continuous technological development. This expertise is in Amend’s DNA,” says João Paulo Chaccur.
For Chaccur, the event is an opportunity to showcase Brazilian haircare excellence and deepen international negotiations. The company expects to increase the share of exports in its overall revenue in the coming years.
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Photo: Divulgação
