Avon launches Power Stay Creamy Vinyl lipstick

Avon presents the Power Stay Creamy Vinyl lipstick, with 16h wear, Colour Lock tech, satin shine and 10 shades ready for Carnival.

Avon, the number 1 makeup brand in Brazil*, introduces the new Power Stay Creamy Vinyl lipstick, created to last from the first to the last moment of Carnival. Offering up to 16 hours of wear, the product combines intense color, a satin-like shine and high-performance technology, reinforcing the Avon Power Stay line as a reference in long-wear makeup.

The Power Stay Creamy Vinyl lipstick arrives in 10 shades – Vermelho Rosado, Malva Magnético, Magenta Fascinante, Nude Musa, Rosa Castanho, Marrom Coral, Vermelho Rosê, Vermelhaço, Tô de vinho and Uva Rosada – designed for versatile looks, from daytime street blocks to night-time parties. The proposal is to deliver comfort, sophisticated shine and resistance, with practicality for those who want to enjoy the festivities without stopping for touch-ups.

Powered by Colour Lock technology, the launch promises a flawless finish all day long: it does not smudge, transfer, fade or crack, and it is also water resistant. The formula is enriched with a nourishing blend of jojoba and olive oils, providing extreme comfort while caring for the lips and delivering vibrant color with a satin vinyl effect.

The packaging of the Power Stay Creamy Vinyl lipstick features a high-precision applicator, developed to define the lip contour and deposit intense color in just one stroke. This design helps to create an impactful result with a professional-looking finish, even in the rush of Carnival days and nights.

“We know that the Power Stay line already has a special place in Brazilian women’s hearts. With Creamy Vinyl, we elevate this experience by adding a satin shine to 16-hour wear. The launch reflects Avon’s DNA: delivering innovative technologies, connected to current trends, in high-performance products and in a democratic way,” says Andrea Echeverri, Avon’s Global Head of Makeup Marketing, Brand and Innovation. “Carnival is the perfect moment to bring a finish that boosts a festive look: with shine, vibrant colors and the confidence of knowing your makeup will not need touch-ups,” she adds.

Technology and benefits of Power Stay Creamy Vinyl

The Avon Power Stay Liquid Creamy Vinyl lipstick offers up to 16 hours of intense color with a creamy texture and shiny finish. Its lightweight, comfortable formula keeps lips feeling soft throughout the day, supporting both everyday use and long hours of celebration. Colour Lock technology ensures the color does not smudge, fade or crack and remains water resistant.

The formula includes caring ingredients such as olive oil and pomegranate extract, which contribute to hydration and comfort on the lips. The high-precision applicator makes it easier to outline the lips and achieve defined edges, ideal for those who enjoy bold, well-shaped lip looks with a vinyl effect.

Where to find the new Avon Power Stay Creamy Vinyl lipstick

All 10 shades of the new Avon Power Stay Creamy Vinyl lipstick are available on the brand’s website, on TikTok Shop, in Avon’s official store on Mercado Livre and through Avon Beauty Representatives.

The Avon Power Stay Liquid Creamy Vinyl lipstick has a suggested retail price of R$ 49,99.

About Avon

Avon is one of the world’s largest beauty brands and is part of Natura Cosméticos. For 139 years, the brand has been committed to women, promoting beauty and self-care experiences and supporting their independence and wellbeing. Present in Brazil since 1958, Avon has in the country its largest operation.

Its portfolio includes innovative, high-tech products, with makeup lines such as Power Stay, Tratamake and Color Trend, skincare lines like Renew and Avon Care, and fragrances including Far Away, Love|U, Attraction, Segno and 300km/H. The brand also offers a variety of Home & Style products. More information is available at https://www.avon.com.br/.

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*Source: Kantar, Worldpanel Division | Consumer Panel | Market Share in Value, Volume and Penetration | Total Brazil.