Avon signs Ana Castela’s beauty look for the 2025 Latin Grammy

Avon, Brazil’s #1 makeup brand, takes the spotlight at the 2025 Latin Grammy by creating the beauty look for singer Ana Castela, nominated for Best Sertanejo Music Album. The awards ceremony takes place this Thursday (13) in Las Vegas and will be streamed live on the Latin Recording Academy’s digital platforms at 5 p.m. (BRT).

A partnership of beauty and authenticity

This action reinforces the collaboration between the brand and the artist, who recently launched the “A Boiadeira by Ana Castela” collection — the first makeup line signed by the singer. For the red carpet, Ana’s look combines elegance and natural glow, with radiant lips and defined eyes using Avon’s signature products.

“Seeing Ana represent Brazil and take our beauty to the Latin Grammy stage is a source of pride. Avon believes in partnerships that inspire and express beauty in all its authenticity,” says Valéria Campos, Avon Brazil’s Head of Makeup Marketing.

Meet the “A Boiadeira by Ana Castela” collection

The exclusive line includes four must-have products with country-inspired design, blending practicality and style:

Avon Lip Gloss “A Boiadeira by Ana Castela” – R$69.90: Hydrating gloss with shimmering particles, can be worn alone or over lipstick. Comes with a silicone keychain case featuring a hat or boot charm.

Avon Cream Blush “A Boiadeira by Ana Castela” – R$69.90: A black cream blush that reacts to the skin’s pH, revealing a personalized pink tone. Hydrating and buildable for natural or glam finishes.

Avon Eyeshadow Palette “A Boiadeira by Ana Castela” – R$79.90: Compact palette with four matte and metallic shades for versatile looks, from everyday wear to stage-ready glamour.

Avon Power Stay Eyeliner Pen “A Boiadeira by Ana Castela” – R$55.90: Long-wear precision eyeliner with up to 24-hour hold and intense black pigment for a flawless, lasting finish.

All products are available through Avon’s official website and local Beauty Consultants across Brazil.