Peak beach season demands sunscreen, hydration and thermal water against intense sun. Expert Luzia Costa warns of burns and spots in Baixada Santista through March 2026.
Summer crowds 18.3M tourists on SP coast
Since December 2025, Baixada Santista beaches draw crowds. Up to March 2026, about 18.3 million tourists expected across nine cities. Heat, sea and pools call for extra skin care.
Prolonged sun dries skin. Water washes off sunscreen, needing frequent reapplication. Dives heighten risks of skin damage.
Prolonged exposure to heat and UV radiation makes skin vulnerable to burns, spots, premature aging.
Luzia Costa, CEO of Sóbrancelhas
Sunscreen is top priority
Apply daily, especially in summer. Use 30 minutes before sun and reapply every two hours. Do so after sea or pool. Luzia Costa recommends Sóbrancelhas Hydrating Sunscreen (https://sobrancelhas.com.br/).
Hydration strengthens skin barrier
Heat and sweat parch skin. Pick lightweight, fast-absorbing, soothing moisturizers. They prevent irritation and balance oil in exposed areas. Stay hydrated for daily comfort.
Thermal water soothes summer irritation
Mineral-rich thermal water cools and calms. It cuts redness from sun, salt, chlorine or shaving. Luzia Costa suggests Sóbrancelhas Thermal Water for skin balance in the season.
These steps guard against spots and early aging. The expert stresses prevention on bustling beaches.
Image: envato
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