O Boticário shatters taboos with Cuide-se Bem Cherry Phases, Brazil’s first body cosmetics line for the menstrual cycle, blending science, Pantys collab, and thermal relief for discomforts.
Tailored for Every Cycle Stage
The menstrual cycle shifts body, mood, and energy. O Boticário counters with Cuide-se Bem Cherry Phases, co-created with Pantys and the Group’s Women’s Research Center. This 10-product lineup delivers comfort from shower to scent.
The floral-fruity scent, neuroscience-backed, offers creaminess and white chocolate base for soothing vibes.
“Participar da concepção de Cereja de Fases foi uma oportunidade de levar para o universo da beleza uma conversa que a Pantys já puxa há anos: a importância de escutar o corpo e respeitar cada fase do ciclo menstrual. Essa colaboração reforça que o autocuidado pode, e deve, ser pensado a partir de vivências reais”, comments Emily Ewell, CEO & Co-Founder Pantys.
A 2025 Parents.com survey shows 62% of teens feel menstrual shame, with 73% hiding pain.
“No Boticário, acompanhamos nossas consumidoras de forma integral, considerando os diferentes ciclos da vida e desenvolvendo soluções alinhadas a cada fase. […] Quando olhamos para o ciclo menstrual como parte da rotina de autocuidado, abrimos espaço para mais acolhimento, informação e bem-estar”, comments Bruna Nunes, director of Body & Bath category at O Boticário Group.
From Shower to Relaxation
Shower essentials: Anti-Oiliness Liquid Soap for Body & Face tames shine without drying. Bar Soap cleans with creamy lather.
Hydrate for 48 hours with Body Lotion Deodorant. Stars include TPM Thermal Body Oil for heat therapy and Relaxing Body Cream with arnica for backaches and tired legs.
Trendy: Cherry-shaped Acne-Drying Stickers. Body Splash for all-day freshness. Hypoallergenic Intimate Spray. Cherry Phases Pouch keeps essentials handy.
Product Details
Cuide-se Bem Cherry Phases Body Lotion Deodorant 400 ml – Suggested price: R$ 74.90. Designed to follow menstrual phases, it delivers 48-hour deep hydration for ultra-soft, comfy, scented skin. Quick-absorb texture with welcoming fragrance suits daily self-care amid body changes.
Cuide-se Bem Cherry Phases Body Lotion Deodorant 200 ml – Suggested price: R$ 54.90. Portable 200 ml size for bag or pouch. Provides lasting hydration, soft skin, and cozy scent through every cycle phase.
Cuide-se Bem Cherry Phases TPM Thermal Body Oil 110 ml – Suggested price: R$ 57.90. For sensitive moments, it mimics a heat pack with embracing warmth for relaxation. Boosts physical comfort and wellness during the cycle.
Cuide-se Bem Cherry Phases Relaxing Body Cream 200 g – Suggested price: R$ 69.90. Arnica extract eases fatigue and lower back pain, plus tired legs and feet. Calming, refreshing feel for tough cycle days.
Cuide-se Bem Cherry Phases Anti-Oiliness Liquid Soap 200 ml – Suggested price: R$ 52.90. 2-in-1 for body and face, controls oil without drying. Smooths texture for cycle-related needs with gentle cleanse.
Cuide-se Bem Cherry Phases Bar Soaps 4 x 80 g – Suggested price: R$ 36.90. Creamy foam cleans softly, leaving skin smooth and lightly scented. Turns showers into nurturing rituals.
Cuide-se Bem Cherry Phases Body Splash Deodorant Cologne – Suggested price: R$ 92.90. Light, all-day scent for reapplications. Matches body shifts and daily routines in the cycle.
Cuide-se Bem Cherry Phases Intimate Spray 75 g – Suggested price: R$ 44.90. Hypoallergenic, gynecologist-tested, prebiotic formula shields intimate area from odors. Dry mist refreshes, balances pH and hydration.
Cuide-se Bem Cherry Phases Acne-Drying Stickers – Suggested price: R$ 43.90. Aids healing and dries pimples. Cherry design treats oil spikes stylishly during cycle peaks.
Cuide-se Bem Cherry Phases Pouch – Suggested price: R$ 59.90. Perfect size for routine and period kit. Practical design keeps self-care ready anywhere.
Available at physical stores, e-commerce, O Boticário app (Android/iOS), Encontre Boticário, and WhatsApp 0800 744 0010.
Photo: Press Release
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